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5 Tools for Making Awesome Marketing Infographics

June 27th, 2013 | Link-Assistant.Com

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guest post by Brittney Stephenson 

Have you had infographics on your mind, but no budget to hire a graphic designer?

Fortunately, along with the rise in popularity of infographics over the last few years has come a flood of inexpensive online tools that anyone can use to create them. And if you haven't been thinking about incorporating infographics into your content marketing strategy, you definitely need to start.

Why infographics? A HubSpot survey conducted earlier this year found that 62% of companies now publish a blog. There's a huge volume of content being produced on a daily basis, all vying for consumers' attention.  And while there's no denying that whitepapers, eBooks, and blog posts can be great for building industry authority and generating leads, this shouldn't be the only type of content you create.  People love information they can consume quickly and easily, which is why infographics are a perfect choice to change up a text heavy routine.

Need more convincing? Images create a lot more engagement on Facebook compared to text posts, and if they really hit the right mark, infographics can help build links and provide you with a great boost in traffic. The first infographic created for our company's blog is just over a month old, and it's already one of our most popular posts! It's also the most pinned image off of our website (you can see what other people are pinning from your site too by checking out pinterest.com/source/yourwebsite.com).

Here are 5 tools I recommend to get you started building your own infographics. Read more »

4 Link Building Strategies I’ve Had A Lot of Success With Lately

April 22nd, 2013 | Link-Assistant.Com

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guest post by Brian Dean

Are you looking to add something new to your link building campaigns?

While there are plenty of classic link building strategies from 2009 - like guest blogging and press releases - that still work, it's important to mix things up.

Why?

Because if there's one thing to keep in mind about SEO it's that you shouldn't rely on a single technique or strategy to rank. Otherwise, if Google decides to devalue that particular link type, your site could get knocked off the first page overnight.

Well today I'm going to show you a few link building techniques I've had a lot of success with lately.

Although they don't get a lot of attention, they're just as powerful as the bread-and-butter techniques you already know and love.

#1: "Level Up" Other People's Content

1up Mushroom
Full disclosure: I'm a huge video game nerd...

...and I love applying nerdy concepts like experience points and leveling up to the SEO world. Read more »

Speeding Up Your Websites: Quick On-Site Changes That’ll Reduce Bounce Rate

April 5th, 2013 | Link-Assistant.Com

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guest post by Luke Marchie

According to some co-workers, obsessively shaving down load times is becoming a bit of a bad habit for me.

While most site's I've worked with arrive on my desk with a fairly decent load time there is always work that can be done to help bring these up to speed which has become a vital part of our standard on-site clean up we perform for new clients.

Not only is site speed surmised to be a growing factor in your search engine rankings, but you almost always notice a reduction in your bounce rate once you've spent some time optimizing your load times.

A good rule of thumb is the more often you shout obscenities at your computer screen while a site loads the more benefit you'll get once it's been optimized.  Of course, this test might depend entirely on the demeanor of the user.

Even on a "good day" our client was still seeing load times as high as 5 seconds.

While my screenshot of the 11 second load time is missing, even on a "good day" our client was still seeing load times as high as 5 seconds from Pingdom's load time checker. Read more »

The Ins and Outs of Video SEO in 2013

April 3rd, 2013 | Link-Assistant.Com

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vintage video cameraguest post by Amanda DiSilvestro

Understanding how to optimize a video is going to be incredibly important for the remainder of the year. It is no secret that more and more consumers are turning to video as a way to educate themselves and learn more about certain products and services.

Video helps make complicated topics easy to understand, and it helps keep consumers engaged. This is largely part of the reason that Google  has put out so many videos to compliment the articles they write.

When it comes to creating a video for your average small business, it is typically published on the website, YouTube, or both.

This means that the video needs to be optimized in the same way that a piece of content needs to be optimized. You still want your video to earn a top search engine result ranking—even if the way you get there is slightly different.

How to Optimize a Video for Search Engines

Optimizing your videos works similarly to content, but you might want to be focusing on YouTube ranking more than Google ranking. In either case, there are a few tips that you should follow to get you to the top: Read more »

But My Competition Is Doing It!

January 18th, 2013 | Link-Assistant.Com

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Competitors - (National BMX Championships)

guest post by Nick Stamoulis 

As a site owner myself I know exactly how it feels to see your competition doing everything that white hat SEO link building dictates you don't do—things like link exchanges, blog networks, links from unrelated sites, posting content on article spinning sites, general directory links, etc.—and benefitting from it.

It's pretty frustrating, especially if it seems like they've been at it forever and Google hasn't penalized them for it yet. After all, wasn't that what Penguin was supposed to do? Catch our sneaky and spammy competitors that were trying to stay one step ahead of the algorithm and nail them so sites that deserve to own the SERPs, like ours, actually do.

And even in the aftermath of Penguin and all its refreshes, in which a lot of sites were hit hard, there are still a few sites here and there that seem to be riding off into the sunset with the traffic that our sites should be getting. Read more »

Bring Old Content to Life and Attract New Links

December 19th, 2012 | Link-Assistant.Com

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guest post by Nick Stamoulis 

If you've invested any time and effort into content marketing in the past year, chance are you sitting on top of some great content.

But just because a piece of content is old that doesn't mean it can't still attract new links for your site! In fact, older and aged content tends to do better in the search engines because it's more trusted, so why not leverage this little bit of extra value and bring your old content back to life!

Here are 5 ways you can bring new content to life and use it to generate new links:

1. Update white papers for 2013.

If you've ever written a white paper you know that it's no easy task. Even if you're used to pumping out a lot of great content on a regular basis, writing, publishing and promoting a white paper is a big step up from the usual blog post.

Let's say it takes you an hour or two to write a 500-1000 word blog post—how long did it take you to write that 9 page white paper? Chances are most of the content in your white paper is still relevant to your target audience, and even if there have been major updates to you industry in the past year all you need to do is add a new section as needed. Read more »