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How to build trust for an ecommerce site in both search engines and users

November 27th, 2013 | Andrew Goldberg

Name:

Build trusted sites

After a number of Google Updates, it looks pretty challenging to focus on certain SEO factors – meta tags have become less important and backlink anchor texts must be treated with utmost care, but fortunately there’s one huge and critically important factor you can start working on today – TRUST!

Let’s review the ways of making your ecommerce site more trustworthy for search engines and users. Read more »

How to Move a Domain without Losing Its SEO Value

October 17th, 2013 | Vitaly Gonkov

Name:

Setting up a new website, we all hope that it is built once and for all. However, there may come a time when one has to move their domain.

There are lots of reasons why the procedure may be necessary. That can be a change of a domain name as the result of a rebranding campaign, merging domains after one company takes over another, etc.      

Whatever reasons for moving a domain are, it's important to undertake the process wisely and carefully. Otherwise, you are running a risk of losing all the authority you have been building for your initial website.     

This guide will teach you how to:    

  • choose a domain to move to;
  • prepare your current domain for the transfer;
  • actually move a domain;
  • redirect SEO value to a new domain;
  • organize the structure of a new domain;
  • monitor a new domain after migration.

Read more »

Best landing page split testing tips from the PROs

February 18th, 2013 | Ksenia Dobreva

Name:

If you are reading this article, you probably know what a landing page is. At least we hope so, because we can't wait to share our tips with you instead of telling you boring basic things which are two clicks away from you in Google.

Well, while most marketers know what a landing page is, not all of them clearly understand what split testing is and how it can be useful for a client. I believe most of SEO folks are aware of basic landing page rules and build their pages knowing what they do. But just using these tips is not enough if you are not satisfied with conversion or want to squeeze more results from your landing page.

SEO cannot be over, it can be paused or stopped, and there is also something you can do to improve the results. Landing page split testing allows you to understand what works best. Read more »

Not.coms: should websites sacrifice ranking scope for playful brand perception?

January 21st, 2013 | Ksenia Dobreva

Name:

“In the future, fortune could well favor those who didn’t sell their good domain names too cheaply, or too boldly”

Frank Schilling

Picking a right domain for your website has been a part of SEO basics for several years now.

A website address is not only a way to reach your page using a browser. It is also a part of branding: domain explains a company’s name or product, gives some ideas about your business sector and simply is a thing to remember and associate with a brand.

Choose a superb and catchy website address, play with the company name and words that describe some essence and purpose of your page, because this is a great way to boost your brand awareness even before a detailed SEO campaign is started.

There are a lot of options you can use to make your domain work for you. But today we are not speaking of keywords, website name length and using a brand name in it. There is an important issue about your website which is a top-level domain (TLD). Simply defined, TLD is the last part of a full domain name. For google.com TLD is obviously .com. Read more »

How to Choose a Domain Name with SEO in Mind. Part 2. Domain Extension

October 21st, 2011 | Olga Gabdulkhakova

Name:

Three weeks ago we published a post where we looked

How to Choose a Domain Name with SEO in Mind. Part 1: Brand vs Keywords.

We were aiming for a happy SEO medium between brandable and keyword-rich domains.

Now it's time to take a closer look beyond the "dot" part of your domain – i.e. choose a domain extension.

In part 1 we gave reasons why choosing brands or a mix of a keyword and a brand for domain names is a forward-looking approach.

Those who decided on the brand name will soon find another proof they made the right choice. They will discover that their catchy brand dot com domain is unclaimed and available for sale. Read more »

How to Choose a Domain Name with SEO in Mind. Part 1: Brand vs Keywords

September 30th, 2011 | Olga Gabdulkhakova

Name:

Several years ago, I worked for a website called ctnews dot com. CT (coil tubing), was quite a popular abbreviation in the industry the website dealt with.

Now imagine someone is asking you to write "ctnews" down... Aha, that's it! When talking about our website offline, we had hard times explaining people ctnews didn't include "city" – I guess half of our targeted traffic was lost that way.

Lesson learned: a domain name should be user-friendly, i.e. spelling and pronunciation ambiguity should be avoided.

But let's leave the linguistic aspect out and focus on SEO.

The first SEO question future website owners are confronted with is:

Should I go for a Brand or Exact Keyword Match?

Say you want your blog to rank for "viral marketing". Should you look into viralmarketing.com/.net/.org/.info/..., or should you take the path of Viper Chill and set up a brand? Read more »