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SEO how-to guides

SEO Guide to search intent (a.k.a. keyword intent)

February 25, 2020
Google's primary business is figuring out the best page that would match what we're searching for. SEO's business, in turn, is clearly communicating to Google that we are in fact the best result for that particular query.

And today, doing that has much more to do with matching user's search intent, than with simply using the right amount of keywords. Read on to learn what search intent is and how to make sure your content aligns with it.

Building Your Backlinks the Right Way with SEO PowerSuite

February 18, 2020
There are hundreds, possibly thousands of ways to attract links to your content. The actual link building tactics you turn to will depend greatly upon the resources you have at your disposal.

But whatever tactic you end up using, there are amazing tools that exist to make your job just a bit easier. This article is about the ways in which you can leverage the SEO PowerSuite toolkit to your advantage while running a link building campaign.

E-A-T: Google Ranking Factor or False SEO Trend?

February 12, 2020
You might have heard of E-A-T. You must have heard of E-A-T. It appeared seemingly out of nowhere and became one of the hottest SEO topics of the past two years. And the funny thing is, for all the talk of E-A-T, there is hardly ever a straight answer as to what it is and if it actually matters. Following is a brief account of what's the story behind E-A-T, why are people obsessed with it, and whether you should be one of them.

8 Quick Wins for SEO

February 06, 2020
The most daunting aspect of SEO is that your job is never done.

You keep on building and improving, and there is rarely a true sense of completion. But, for those of you who find it discouraging, there is also a small subset of quick fixes that require no maintenance whatsoever. Here is our list of low effort, high impact SEO improvements that are almost guaranteed to give you a fleeting sense of achievement.

Google's Major Algo Update List

January 31, 2020
Getting under a Google penalty is the scariest nightmare of any SEO and website owner, isn't it? After reading this article, you`ll know everything about Google`s major algorithms and penalties as well as learn what to do if your website got hit.

10 Best Social Listening Tools

January 27, 2020
Social media is full of actionable marketing and business insights. We reviewed some of the best social listening tools to help you track and analyze every mention of your brand on social media and the web.

5 Major SEO Trends for 2020 and beyond

January 23, 2020
If nothing else, SEO is a dynamic landscape. With every update you’re forced to reconsider you tactics. There’s really nothing you can learn once and for all. So our #1 job is keeping up with the constant changes. With that in mind, we've put up an article about the principal SEO trends that will influence your work in 2020 and beyond.

Is Amp Still Relevant in 2020?

January 08, 2020
Since its launch in early 2016, Google’s AMP project has had its ups and downs. And yet, it’s still here in 2020. We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.

5 SEO Resolutions for 2020

January 08, 2020
It's hard to believe we’ve just entered a new decade. But now as 2020 steps in, what SEO resolutions will you make? If you’re not certain, read my new post and check 5 SEO resolutions you can keep in 2020.

Link Authority: How To Improve It For SEO

December 18, 2019
With Google’s PageRank long gone, do we, SEOs, have any metric of the kind available today?

At SEO PowerSuite, we use the metric called InLink Rank.

In today’s actionable guide, I’ll teach you how to leverage and grow the InLink Rank of your webpages.

A Beginner's Guide to Keyword Research in 2020

November 27, 2019
Ranking for the right keywords is uber-important.

But more and more, Google shifts its focus from keyword matching to topic recognition and satisfying search intent. This means that your approach to keyword research should be altered too.

Keep calm. You can easily adapt to these changes with today’s guide on how to do keyword research in 2020.

SEO How-To: Mapping Keywords to Content

November 20, 2019
Keyword mapping is a complex, yet very crucial part of your site’s SEO.

Right keywords matching the right web pages equals relevant traffic to your site.

In this guide, we’ll walk you through the keyword mapping basics and teach you how to make it less time-consuming and more efficient.

How to Choose a CMS for Your Website

November 13, 2019
In plain words, a content management system (CMS) is an application or software used to create, edit, and organize the content of a website. CMS is a great tool for a marketer or a small business owner that helps run a website without extensive technical knowledge. A good CMS saves time, costs, and, if equipped with the right set of features, makes the life of an SEO marketer easier. But which CMS should you pick for your website? How do they differ? What should you look for as an SEO?

How to improve local SEO with entity associations [Case Study]

October 29, 2019
Brian Kato, a solopreneur working with local businesses, uncovers some of his outside the box tricks in an SEO case study.

Look at how he managed to improve search visibility of a local business website and moved it to page 1 using entity association, keyword clustering, and schema markup.

Effective SEO Content Strategy for Your Biz

October 22, 2019
Does your content bring the expected results?

Many a time, your content efforts fail lacking the wise content strategy behind it. So today I invite you to dive into building an effective SEO content strategy for your business.

50+ of the best PR tools every marketer should try

October 15, 2019
Have you noticed that brands, big and small, have turned into content producing machines? High-quality content is crucial for attracting customers through all digital marketing channels, including SEO. To prove that, recent experiments have shown that sites with exceptional content depth rank higher. Although great content tends to attract links by itself, you and I both know that reaching out to influencers, bloggers, and media never hurts. What's even more important, outreach seems to be an area where the lines between SEO and PR become blurry. Thus, SEO professionals can benefit if they know more about best PR practices and tools.

When to choose SEO PowerSuite over SEMrush and Ahrefs?

October 09, 2019
Every now and then I'm being asked — how is SEO PowerSuite different from other SEO tools? When should you choose SEO PowerSuite over its web-based alternatives like Ahrefs and SEMRush?

That's a fair question and I thought you might find my take useful.

Google ranking factors 2020: facts & myths

October 03, 2019
Google has drastically evolved over the past ten years. Today, neural matching — an AI-based method — processes about 30% of all searches, and Google can recognize concepts behind keywords. They have introduced RankBrain, mobile-first indexing, and HTTPS. As we need to adapt to changes and find ways to get atop of SERPs, the topic of ranking factors remains as fresh as ever.

So let's have a look at what ranking factors to consider in 2020, and what ranking myths to leave behind.

6 Alternatives to Google Worth Considering in 2019

September 24, 2019
We live in a big world, you and I. Everything grows at unprecedented rates with no slow-down in sight. In the realm of the Internet, Google is still the king to optimize for in 2019. However, as the developing world has greater access to the Internet and tastes change, smart minds have come up with innovative ideas, in the form of new search engines to fill the gap in different regions and purposes.

How to Detect And Deal With Keyword Cannibalization

September 10, 2019
Several SEO topics traditionally stir up a lot of talks and controversy. Keyword or content cannibalization is one of them. Different opinions exist: some voices are saying it's an issue, whereas the others are not sure about its existence.

So, what is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.
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