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SEO how-to guides

6 Old-School SEO Tactics That No Longer Work

November 28, 2017
We all know how hard it is to let go of something that used to work great but doesn't anymore. It seemed that just yesterday you could use this amazing, clever SEO strategy, and your rankings would go up. It worked great for years. Can we pretend things haven't changed and stick to the tactics that we are used to? Alright, maybe they won't work as well as in the beginning, but they'll still work… Right?

Stop Making These Common SEO Mistakes

November 21, 2017
SEO remains one of the most misunderstood aspects of publishing a website. At Stone Temple, we have performed more than 200 audits in the past three years. We see all kinds of problems during these audits, but there are a number of mistakes that we see over and over again. Here are the most common ones.

A Visual Guide to the Google SERP

November 14, 2017
Do you remember those days with old-school Google search results? Whatever you searched, you received that austere list of ten blue links. Now, when you Google something relatively popular, you have a feeling you have become a part of a Brazilian carnival. Visual delight. Eyes cannot choose where to look at. So many forms, so many suggestions.

4-Step Keyword Research Guide

November 07, 2017
Whatever happens, keyword research always stays trendy. But did you know that you can put up your ideal keyword list in just 4 steps? It's not a five-minute task, but it's totally worth your time. In today's blog post, I'm outlining the 4-step keyword research framework and revealing all the possible tricks and shortcuts.

8 Link Building Strategies for Local SEO

October 31, 2017
Most local businesses want more leads for their businesses, more customers and more overall revenue. And one of the best ways to drive new leads to a local business is from search engines. Local customers tend to turn to Google to look for services in their area, and that's when you want your listing to pop up so the customers can call you and visit your business.

SEO for WordPress: Quick Start Guide

October 17, 2017
WordPress is often referred to as one of the most SEO friendly CMSs out there. However… WordPress doesn't come optimized out of the box and SEO for a WordPress website takes a lot of work.

To help you make your WordPress website hit page #1 of Google, I've put together an SEO's guide to WordPress: your ultimate reference for tuning up a WordPress-based website for maximum SEO results.

How to Rank in Position 0 (or the natural habitat of featured snippets)

October 10, 2017
The first position in the SERPs is better than great, but sometimes tricky to reach. How about a legit shortcut to an even more exciting place? It's the so-called “position 0”, occupied by a featured snippet, and here's how you can get one for your website.

Google's Top 10 Local Ranking Signals

September 26, 2017
Starting with Google's Pigeon update back in 2014, local SEO has been getting more and more like general, non-local SEO. About a year ago, Possum seemed to make things even trickier with different SERPs returned in response to teeny-tiny variations in search queries. By looking at several studies, I tried to put together the factors that are most important for local rankings in Google. Some of those were… unexpected to say the least.

13 Biggest SEO Myths to Leave Behind in 2018

September 12, 2017
SEO, as any area of our life, is swarming with myths and misconceptions. They are usually born out of ignorance, fear, and hunt for quick results. It is like a variety of diet advice — “cut entirely on the food, just eat one weird vegetable three times a day". Yes, you might lose weight. But will it last? Will you be happy in the process? You tell me.

Top Google Warnings to SEOs in 2017

September 05, 2017
Google often shares some tips, news, and warnings with the SEO community, but is the company's advice the best answer to the burning SEO issues? In this post, I wanted to analyze the loudest announcements and see whether we should follow the company's instructions in each case.

SEO for E-Commerce: 11 Essential Steps

August 29, 2017
Doing marketing for e-commerce websites is associated with very specific challenges. First, e-commerce website promotion requires the marketer to balance between user experience, conversion optimization, and SEO. Second, online stores are typically large-scale and complicated — so trivial on-page optimization tasks can turn into a never-ending nightmare. In this guide, you'll find a set of content and technical issues anyone doing e-commerce SEO will face, and actionable how-tos and time-saving tricks on tackling them.

Google's Personalized Search Explained

August 22, 2017
As Google's search results grow increasingly personalized, accurate rank tracking is becoming a challenge. The concept of accuracy itself has become somewhat vague: if there are as many SERP variations as there are locations, which one should you consider "accurate"? In this post, I'll look at the different ways Google personalizes search results, their impact on SEO, and tips to ensure that personalization doesn't falsify your ranking data.

A Beginner's Guide to Structured Data Markup

August 15, 2017
From this blog post, you will learn how to get extra traffic and exposure in the search results by helping search engines understand your site better. We will get through the basics of the semantic web and structured data. Finally, you will get acquainted with Schema.org markup and JSON-LD.

4 SEO Tactics Underrated by Your Competitors

August 08, 2017
Keywords, backlinks, mobile friendliness, and many other SEO must-do’s are buzzing in our ears, but we surely long for exploring something new. For today's post, I've picked 4 winning tactics that are currently underrated by the SEO community. If you use them wisely now, you will be triumphantly ahead when these tactics get cool and trendy.

Googling for Truth: The Invisible Ways Google Shapes Our Opinions

July 25, 2017
Google's results can be misleading, biased, or just wrong — and when we spot the obvious blunders, we tend to laugh them off. "That's alright, computers make mistakes". But what about the information that we don't know is incorrect or incomplete? And what about deliberate wrongness? Let's look into Google's search quality crisis, the possible reasons behind it, and the implications it has for how we form opinions about the world.

9-Step Technical SEO Checklist for Any Site

July 18, 2017
We talk about backlinks a lot. The content-is-king mantra, too, is omnipresent in the SEO context. No doubt those are very important aspects of SEO, but there's one thing we tend to forget about. SEO isn't either off- or on-page. The technical part of the process is just as important; in fact, if you don't get the technical foundation right, your other SEO efforts might bring no results at all.

Link Building in 2017: Survey Results

July 12, 2017
Ah, link building… It has undoubtedly become the most time-consuming and frustrating SEO job lately. How do you build backlinks? How do you do that effectively and safely? And is link building even worth your effort after all? The SEO PowerSuite team asked SEOs to join forces in an industry survey to try to figure out what's truly working in modern link building.
We asked 628 SEOs about link building. Here's what we learned.

Single-Page Websites: Good or Bad for SEO?

July 05, 2017
Single-page websites are getting increasingly popular. They look cool, are easy and cheap to create, and seem to work great for so many businesses. But can you get to the top of Google with a one-pager? Well... it depends. In today's guide to SEO for one-page websites, I'm sharing the pros and cons of single-page sites in terms of search engine optimization, along with actionable tips on making a one-pager rank for your keywords.

Full Guide to Crawl Budget Optimization

June 27, 2017
Search engine crawling is one of those SEO factors that are paid surprisingly little attention. From over 10 years in SEO, I can tell you one thing for sure: in any industry, crawl budget is something we can — and should — optimize for SEO success. In this guide, I'm going to walk you through the basic crawling-related concepts, the mechanics behind how search engines assign crawl budgets to websites, and tips to help you make the best use of your crawl budget.

The Practical Guide to Internal Linking

June 20, 2017
If your site's internal linking structure resembles a bowl of spaghetti, and it takes you 10 clicks to navigate to a blog post that you published just a week ago — you are doing it wrong. Poor internal linking doesn't just have a negative impact on user experience; it hinders ranking growth. Luckily, internal linking is one of the SEO factors that are 100% under your control. And in most cases, you don't need any technical skills to fix it.
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