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SEO how-to guides

How Google May Track the Media You Consume (to Influence Search Results)

February 21, 2018
Bill Slawski shares some light on Google's patents about how Google may track the media you consume to personalize your search results. Some of these really make you feel the big G is watching..:)

PageRank (Still) Not Dead: All You Need to Know About PageRank in 2018

February 13, 2018
Do you know what PageRank is? Do you realize that it will live as long as links matter for rankings? Then it is high time to check out our today's post on PageRank to understand how it is calculated, learn about its controversy and future, and use this knowledge for a better optimization process.

Mobile SEO in 2018: 4 Steps to Top Rankings

February 06, 2018
Do you hear the buzz? It is the sound of thousands of SEOs writing and talking about Google's shift to mobile-first indexing that should be due in mid-2018. As it is already 2018, every webmaster should acknowledge this fact and get a firm grip on mobile optimization.

An SEO Year in Review (5 Things That Changed SEO in 2017)

January 16, 2018
2017 shook up the world for SEOs quite a bit. Important updates were made, rankings dropped and climbed back again, experts gave speeches and predicted the future. Check out my 2017 wrap-up article to find out what happened in SEO and how it affects your strategy.

SEO for Voice Search: 5 Ways to Get It Right

January 09, 2018
While you are in the constant process of optimizing your site for desktop (yes, Google updates, almost half the space of the SERP occupied with the results from the Google Knowledge Graph, etc.), you suddenly realize that you also have to optimize it for mobile search in the face of Google's shift to mobile-first indexing. And then, when you are at peace with all the things you will have to do and take into account, there it comes — voice search optimization. Pretty painful. But, you know, everything is difficult before it's easy. All we need is some understanding of what is going on and the plan for what to do.

The Definitive Guide to SEO in 2018

January 03, 2018
Voice search, artificial intelligence, and machine learning are among the top buzzwords of the past twelve months. SEOs detected about 5 Google algorithm updates in 2017 and all we know about them are various sorts of rumors and speculations. So, to help you get to grips with the uncertainty, I've prepared a list of recommendations SEOs should focus on right now.

Happy Holidays from SEO PowerSuite!

December 26, 2017
This holiday season, we'd love to thank you for making 2017 such an amazing year. Thanks for being part of the SEO PowerSuite community, inspiring us, and keeping us going! 2017 has been a big year for us; but none of the good things could have happened without you. Fancy a flashback? Scroll down for a year in review, our resolutions for 2018, and some holiday fun!

15 Quick SEO Fixes for Any Site

December 20, 2017
Whether you are an SEO guru or amateur, you will definitely benefit from regular checks of your website. To make this procedure quick and comprehensive, I've put up a list of steps that will help you brush up your website and make it even more appealing to search engines. Of course, providing that the colossuses of your SEO campaign feel well — keyword research is done, backlinks are of quality, and content is unique.

6 Old-School SEO Tactics That No Longer Work

November 28, 2017
We all know how hard it is to let go of something that used to work great but doesn't anymore. It seemed that just yesterday you could use this amazing, clever SEO strategy, and your rankings would go up. It worked great for years. Can we pretend things haven't changed and stick to the tactics that we are used to? Alright, maybe they won't work as well as in the beginning, but they'll still work… Right?

Stop Making These Common SEO Mistakes

November 21, 2017
SEO remains one of the most misunderstood aspects of publishing a website. At Stone Temple, we have performed more than 200 audits in the past three years. We see all kinds of problems during these audits, but there are a number of mistakes that we see over and over again. Here are the most common ones.

A Visual Guide to the Google SERP

November 14, 2017
Do you remember those days with old-school Google search results? Whatever you searched, you received that austere list of ten blue links. Now, when you Google something relatively popular, you have a feeling you have become a part of a Brazilian carnival. Visual delight. Eyes cannot choose where to look at. So many forms, so many suggestions.

4-Step Keyword Research Guide

November 07, 2017
Whatever happens, keyword research always stays trendy. But did you know that you can put up your ideal keyword list in just 4 steps? It's not a five-minute task, but it's totally worth your time. In today's blog post, I'm outlining the 4-step keyword research framework and revealing all the possible tricks and shortcuts.

8 Link Building Strategies for Local SEO

October 31, 2017
Most local businesses want more leads for their businesses, more customers and more overall revenue. And one of the best ways to drive new leads to a local business is from search engines. Local customers tend to turn to Google to look for services in their area, and that's when you want your listing to pop up so the customers can call you and visit your business.

SEO for WordPress: Quick Start Guide

October 17, 2017
WordPress is often referred to as one of the most SEO friendly CMSs out there. However… WordPress doesn't come optimized out of the box and SEO for a WordPress website takes a lot of work.

To help you make your WordPress website hit page #1 of Google, I've put together an SEO's guide to WordPress: your ultimate reference for tuning up a WordPress-based website for maximum SEO results.

How to Rank in Position 0 (or the natural habitat of featured snippets)

October 10, 2017
The first position in the SERPs is better than great, but sometimes tricky to reach. How about a legit shortcut to an even more exciting place? It's the so-called “position 0”, occupied by a featured snippet, and here's how you can get one for your website.

Google's Top 10 Local Ranking Signals

September 26, 2017
Starting with Google's Pigeon update back in 2014, local SEO has been getting more and more like general, non-local SEO. About a year ago, Possum seemed to make things even trickier with different SERPs returned in response to teeny-tiny variations in search queries. By looking at several studies, I tried to put together the factors that are most important for local rankings in Google. Some of those were… unexpected to say the least.

13 Biggest SEO Myths to Leave Behind in 2018

September 12, 2017
SEO, as any area of our life, is swarming with myths and misconceptions. They are usually born out of ignorance, fear, and hunt for quick results. It is like a variety of diet advice — “cut entirely on the food, just eat one weird vegetable three times a day". Yes, you might lose weight. But will it last? Will you be happy in the process? You tell me.

Top Google Warnings to SEOs in 2017

September 05, 2017
Google often shares some tips, news, and warnings with the SEO community, but is the company's advice the best answer to the burning SEO issues? In this post, I wanted to analyze the loudest announcements and see whether we should follow the company's instructions in each case.

SEO for E-Commerce: 11 Essential Steps

August 29, 2017
Doing marketing for e-commerce websites is associated with very specific challenges. First, e-commerce website promotion requires the marketer to balance between user experience, conversion optimization, and SEO. Second, online stores are typically large-scale and complicated — so trivial on-page optimization tasks can turn into a never-ending nightmare. In this guide, you'll find a set of content and technical issues anyone doing e-commerce SEO will face, and actionable how-tos and time-saving tricks on tackling them.

Google's Personalized Search Explained

August 22, 2017
As Google's search results grow increasingly personalized, accurate rank tracking is becoming a challenge. The concept of accuracy itself has become somewhat vague: if there are as many SERP variations as there are locations, which one should you consider "accurate"? In this post, I'll look at the different ways Google personalizes search results, their impact on SEO, and tips to ensure that personalization doesn't falsify your ranking data.
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