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SEO how-to guides

Domain InLink Rank and SERP Rankings Correlation Study

March 18, 2019
Many of you are familiar with InLink Rank, a metric by SEO PowerSuite, which reflects the ranking power of pages and domains.
To make sure InLink Rank brings value to our customers and really helps them define the quality of domains and pages, we regularly run various internal tests and experiments. We've just finished a massive study to track the correlation between Domain InLink Rank and SERP rankings and here's what we've found.

The Ultimate Guide to Backlink Types

March 13, 2019
There is a million recipes for optimizing sites for better rankings. I'm pretty sure link building is a core component in every single one of them. Why so? A link profile continues to be one of the strongest indicators of site's quality for search engines.

Ultimately, though, the most important factor for link building is how much SEO value a link will bring to your site. That's why I offer you a short classification of backlinks where we will examine links by their SEO weight.

How to Convert SEO Traffic into Qualified Leads

March 05, 2019
Traffic worth nothing if it doesn't bring you conversions. Learn how to turn traffic into qualified leads and watch your sales grow!

HTML Tags for SEO: to use or not to use?

February 26, 2019
HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 7 HTML tags that still matter for SEO campaigns: title, description, Open Graph, and more.

Gaining 8x more traffic & 6x more conversions in 12 months [Case Study]

February 19, 2019
SEO Specialist David Sorauer outlines the process he used to build succesfully up traffic for a pet/animal niche website.

10 Advanced SEO Tips & Techniques You Need to Know

February 05, 2019
Boost your rankings by adding advanced stuff to your SEO strategy: mobile-first indexing, page speed, brand reputation building, CrUX data, and many more.

Your ultimate guide on improving page speed in 2019

January 29, 2019
Not so long ago our team has conducted an experiment to figure out the correlation between page speed and pages' positions in mobile SERPs after the update. The main takeaway from the experiment was that the Optimization Score (now Opportunities) is what influences mobile rankings the most.

The only "but" is that there are now 22 factors to optimize for instead of just 9 that we used to have a couple of months ago. Please don't be scared by this number. Most probably the majority of them are not relevant, and there are 5-6 for you to work on.

In this guide, I'll explain in more detail how to optimize every above-mentioned parameter.

Nailing backlink audit in 2019

January 16, 2019
Even in 2019, backlinks still firmly remain one of the most powerful ranking factors. And just like quality links can get you to the desired Google's top, bad links can cause you helluva lot of troubles. Therefore, a backlink audit firmly stays one of the most important SEO activities of all times.

So without further ado, let me guide you through these simple steps to make your backlinks sound as a bell. Let's do this!

5 reasons why your business absolutely needs SEO in 2019 (+SEO Proposal template inside)

January 09, 2019
I hope "start doing SEO" is on the list of your New Year resolutions because these 3 mythical letters have stopped being a buzzword years ago. Let's face the fact — in 2019, SEO is not a nice addition to your business, it's a must. However, there are many website and business owners who still haven't implemented SEO in their marketing strategies or simply lack SEO knowledge.

I agree, SEO is not a bed of roses, but here're 5 powerful arguments that will definitely inspire you to start doing SEO the second you finish reading this article!

20 Must-Have Tools for a Money-Making Website

January 02, 2019
If I was to give the one and only advice to all the website owners out there, I would say that all it takes to start a profitable website is to surround yourself with the RIGHT tools. So, in order to alleviate your sufferings and save your time and nerves, here's a pack of best breed tools for you to be armed to teeth.

Google's Major Updates Cheat Sheet

December 19, 2018
It has been almost a decade now since Google set a course towards improving the quality of search. It keeps tweaking and refining its algorithm 500-600 times a year to supply its users with the most relevant and quality search results possible.

And while the majority of these updates are just chicken feed, some are real game-changers. So in this article I'm going to walk you through the history of the most earth-shattering Google algorithm updates as well as provide you with comprehensive what-to-do instructions on how to get prepared for all of them.

8 SEO Steps to Affiliate Marketing Success

November 21, 2018
Affiliate marketing is one of the most popular ways to monetize your website. It lets you both focus on the niche you're most passionate about and, unlike hanging some random AdSense banners around your site, promote the products you truly believe in.

And since affiliate marketing success depends hugely on SEO, today we'll look into how to blend your SEO and affiliate marketing strategies in the most efficient way, both when you:

— Plan to build an affiliate website from scratch;
— Or when you're looking for extra ways to monetize an existing site.

8 Most Dangerous Link Building Myths

November 21, 2018
There is no such thing as pure black and white. However, when it comes to link building, you have to choose sides: white- or black-hat link building. And here comes the danger — too much contradicting information out there. You can easily think that you’re on the white side using this or that technique — and kaboom! you're struck by Google penalty.

To avoid that, let's debunk the most dangerous link building myths together.

Today's SEO in 8 Trends According to Leading SEO Experts

November 07, 2018
SEO PowerSuite's team have visited SMX East conference and brought valuable insights as well as latest tendencies in SEO industry. Learn what's hot today and how to prepare for it.

Mobile Page Speed Update Experiment, unique results + optimization guide

November 02, 2018
Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.

Top 9 Takeaways from BrightonSEO 2018

October 24, 2018
The SEO PowerSuite team has recently been to BrightonSEO, a huge search marketing event in the UK, and we're back with lots of SEO takeaways from the event's top-notch speakers. We've carefully documented the 9 latest SEO trends the speakers shared – view the list to make sure you're not missing out on the most effective hacks

7 Sneaky Types of Duplicate Content (Solutions Included)

October 10, 2018
Duplicate content is a big topic in the SEO space. When we hear about it, it's mostly in the context of Google penalties; but this potential side effect of content duplication is not only blown up in importance, but also hardly the gravest consequence of the issue.

All of dangerous scenarios are preventable if you know where duplicate content may hide, how to detect it, and how to deal with it. In this article, I'm going to outline the 7 types of content duplication — and how to tackle each.

13 Biggest SEO Myths You Should Leave Behind

October 03, 2018
SEO, as any area of our life, is swarming with myths and misconceptions. They are usually born out of ignorance, fear, and hunt for quick results. I made a compilation of the most popular myths (that made up a nice number of 13) and tried to debunk them once and forever (or at least for some time). Let's see whether we are on the same side, and if not, let's check whether I can change your mind.

Internal Link Building: the Ultimate Guide to Higher Rankings

September 26, 2018
If your site's internal linking structure resembles a lump of tangled wires, and it takes you 10 clicks to navigate to a blog post that you published just a week ago — you are doing it wrong. Poor internal linking doesn't just have a negative impact on user experience; it hinders ranking growth. Luckily, internal linking is one of the SEO factors that are 100% under your control.

Follow along with this practical guide, find out more about internal linking best practices, and learn how to implement 6 proven internal linking strategies.

7 Ways User-Generated Content Can Boost Your SEO

September 19, 2018
Surprisingly enough, many marketers out there don't realize that user-generated content can immensely boost SEO. Find out our 7 hacks that can help you leverage this opportunity created by your own users.
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