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SEO how-to guides

4 Ways to Use Data Studio for SEO Analysis

September 03, 2019
As an SEO, one has to deal with a mass of data from different analytic tools. They help track and analyze all the necessary metrics that show your project's performance. The inconvenience is that they provide siloed data. And you may overlook important details, as you don't see a complete picture of your project.

Being an SEO myself, I've come to the necessity of having an SEO dashboard where I could have all the data I track in a single space. I believed it could help me better assess the state of the project, its success or failure. It could also show potential growth opportunities and trouble spots, etc. Moreover, I needed to overcome the common Google Analytics limitation that involves hiding converting keywords behind the (not set) mark.

Link Building Tactics That Really Work

August 27, 2019
Links continue to be a powerful ranking signal, and the grounds of it are quite logical. Having other websites link to yours proves that your content brings value to users. Which is, in turn, the reason for Google to rank you better.

But real life seems a bit harder. And the major challenge one faces with link building is… acquiring links. How to recognize which link building tactics would work when put into practice? 11 SEO experts clear up this point sharing some well-tried link building tactics.

An A-to-Z Guide to Site Structure Visualizations

August 14, 2019
Let's admit to each other, all personal and professional differences aside, when we visit any website, we expect everything to be intuitive and logical.

What makes it possible is an efficient site structure geared towards better user experience and unhampered search engine crawling.

A Simple Guide to International SEO

August 06, 2019
Well, your business has grown enough to expand the boundaries or, probably, you're starting as a global business or service provider. So you came to the idea of creating language/country-based versions of your website to target users in the new markets. A daunting task that will make you look closer at international markets and dive into all things international SEO.

A daunting task I said, but in fact not that daunting, if you gear up and have a plan. But let's do things in the right order.

10 Ways to Use Website Auditor's Custom Search For Technical SEO, Content Marketing, And Beyond

July 30, 2019
Custom Search is a great feature in SEO PowerSuite's WebSite Auditor that can power your technical SEO activities saving you tons of time on many tasks that used to take hours.

To help you make the most of Custom Search, I've put together some handy examples on how we use it at SEO PowerSuite — and how you can use it, too, for SEO, content marketing, and way beyond.

The 8-step beginners' guide to competitive analysis

July 23, 2019
Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis.

When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.

How to build a successful travel blog: interview with Ryazan Duray-Tristram

July 12, 2019
Ryazan Duray-Tristram, the owner of an award-winning travel and photography blog, shares actionable tips and strategies on how to build a successful travel blog.

Getting involved in the blogging scene, gave Ryazan loads of different opportunity working with the various budget and luxury brands in the tourism and hospitality sector around the globe. Ryazan's work has been featured in various media and publication including Huffington Post, Lonely Planet, Discovery Channel, Reader's Digest and many more. Everything Zany is also one of the 2018 finalists for UK Blog Awards for Travel and Photography categories.

Why do you need to keep an eye on visual search?

July 09, 2019
Back in 2017, Google Lens and Pinterest Lens were launched. Around the same time, ASOS Style Match application was brought to life. Differing in the offered functionality, those apps had a major common feature. They allowed users to snap or upload an image of an object and get the info about it or recommendations on similar objects.

All those apps played a bet on visual search. And it appeared to be something people have long anticipated. Bing, Amazon, eBay, and dozens of smaller companies joined the club bringing consumers' experience to a new level. So probably, it's high time to keep an eye on visual search.

How search engines understand human language

July 02, 2019
Before Google introduced RankBrain, semantic search and all things machine learning, the life of SEOs seemed to be easier. Now we are exposed to a flood of speculative information from industry influencers. To make things worse, Google's spokespersons share obscure bits of information about the quality signals and repeat the "Content is king" mantra. Is there a way to tell assumptions from real facts about the algorithms? The answer is "yes". There are two fields of computer science, which are natural language processing and information retrieval, that address a huge set of problems related to SEO. There exist well-documented algorithms for text classification and retrieval of relevant documents in response to a user query. No guess-work – just pure science.

Case study: From position 30 to page 1 with WebSite Auditor

June 25, 2019
Jill Caren, an SEO consultant and the founder of 2 Dogs Media, shares her experience with WebSite Auditor. She decided to put the tool through a test with one of her posts to see if it could help improve its rank. This test was specifically targeted at WebSite Auditor's content analysis tools. The result was just amazing!

Top 6 local link building strategies to consider in 2019

June 11, 2019
It's hard to doubt that in 2019 links still have a massive influence on rankings. But even though it's a well-known fact, a lot of small business owners still underestimate and even deny the power of link building. The truth is, links define the authority of your webpages and domain— the two factors that Google considers when ranking pages. So if you don't want to kiss your rankings goodbye, make sure to invest your time and effort in quality link building.

SEO KPIs: the ultimate guide to 23 must-check SEO metrics

June 04, 2019
Key performance indicators (KPIs) are used across almost every industry to measure how well something is or isn't working. In SEO, you can use KPIs to identify how efficient your campaigns and strategies are. In today's article, I'll be covering which KPIs to watch for different aspects of SEO. Some handy tools and how-tos that can help make the process both easy and effective are also included. If you're struggling with matching your SEO results with your real business goals, then this post is for you.

How voice search and natural language change SEO. And what to do about it

May 28, 2019
As time changes and new technologies evolve, user experience also becomes different. This includes the way people search the web for information, make reservations, orders, purchases, etc. Smartphones have changed user behavior. The search focus has shifted to local and user expectations to getting faster (even immediate) results. Now, technology's moving further offering people voice and digital help. Alexa, Siri, Cortana, Google Assistant, and others — voice assistants are bringing user experience to a new level.

A step-by-step content optimization guide

May 07, 2019
Evgeniy Nosov, an SEO with 7+ years of experience, shares his approach to content optimization and some best practices he's elaborated during the years of his work. How to search for keywords and how to use them wisely on your page? How to understand what to write about by analyzing SERPs? How to ensure your copy is relevant enough? Read more to learn the answers.

Google's PageRank Algorithm: Explained and Tested

April 30, 2019
Google's PageRank score is not visible, but it's still a part of the ranking mechanism. To prove that, we took one of the PageRank alternatives and ran an experiment to test the correlation between its scores and search engine positions. Read on to view the results.

How to Use TF-IDF for SEO

April 23, 2019
TF-IDF is something we've been hearing about for quite a while in our SEO universe, but in truth, it's rarely implemented in the optimization process. Some people think it's too complicated, and they don't want to bother with digging into its specifics. Some consider TF-IDF a form of keyword density and want to steer clear from it. What if I say I can change your mind?

SEO Case Study: Grow impressions and SERP clicks by 300%

April 18, 2019
In this case study, you'll find out how Liraz Postan, an SEO geek and content expert, managed to drastically improve visibility and increased clicks by 300% for a relatively new website. The uplift was instant — just 14 days of actual optimizations.

FAQ: Everything you need to know about Google's RankBrain in 2019

April 16, 2019
Just like most Google algorithm updates, RankBrain is shrouded in mystery. It has been 4 years since it went live in October 2015, but the subject is still surrounded by a lot of buzz and controversy. But the truth is, RankBrain is one of the most essential parts of Google's core algorithm and the only machine learning system it uses at the moment.

So in this article, you'll receive answers to the most frequently asked questions, including how RankBrain actually works, how it changed SEO, and how to optimize for it.

Local SEO Guide for Small Businesses

April 09, 2019
Given that nearly everyone is looking for a local business or services near them, today search has become more local than ever. So it's high time for you to start or review your local SEO activities to bring your business real customers who are trying to find you right now.

In the article, I've gathered basic steps that may help launch a local SEO campaign for your small business from scratch or revise your existing campaign and possibly find some useful tips you might have overlooked.

Learn how to find expired domains with quality backlinks

April 08, 2019
When you start a new blog, one of the first things you do is pick a domain. Many people regret their choice later and it is not easy to find the perfect domain.

In this post, I am going to show you the tricks I used for picking domains for my blogs.
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