SEO how-to guides
August 29, 2017
Doing marketing for e-commerce websites is associated with very specific challenges. First, e-commerce website promotion requires the marketer to balance between user experience, conversion optimization, and SEO. Second, online stores are typically large-scale and complicated — so trivial on-page optimization tasks can turn into a never-ending nightmare. In this guide, you'll find a set of content and technical issues anyone doing e-commerce SEO will face, and actionable how-tos and time-saving tricks on tackling them.
August 22, 2017
As Google's search results grow increasingly personalized, accurate rank tracking is becoming a challenge. The concept of accuracy itself has become somewhat vague: if there are as many SERP variations as there are locations, which one should you consider "accurate"? In this post, I'll look at the different ways Google personalizes search results, their impact on SEO, and tips to ensure that personalization doesn't falsify your ranking data.
August 15, 2017
From this blog post, you will learn how to get extra traffic and exposure in the search results by helping search engines understand your site better. We will get through the basics of the semantic web and structured data. Finally, you will get acquainted with Schema.org markup and JSON-LD.
August 08, 2017
Keywords, backlinks, mobile friendliness, and many other SEO must-do’s are buzzing in our ears, but we surely long for exploring something new. For today's post, I've picked 4 winning tactics that are currently underrated by the SEO community. If you use them wisely now, you will be triumphantly ahead when these tactics get cool and trendy.
July 25, 2017
Google's results can be misleading, biased, or just wrong — and when we spot the obvious blunders, we tend to laugh them off. "That's alright, computers make mistakes". But what about the information that we don't know is incorrect or incomplete? And what about deliberate wrongness? Let's look into Google's search quality crisis, the possible reasons behind it, and the implications it has for how we form opinions about the world.
July 18, 2017
We talk about backlinks a lot. The content-is-king mantra, too, is omnipresent in the SEO context. No doubt those are very important aspects of SEO, but there's one thing we tend to forget about. SEO isn't either off- or on-page. The technical part of the process is just as important; in fact, if you don't get the technical foundation right, your other SEO efforts might bring no results at all.
July 12, 2017
Ah, link building… It has undoubtedly become the most time-consuming and frustrating SEO job lately. How do you build backlinks? How do you do that effectively and safely? And is link building even worth your effort after all? The SEO PowerSuite team asked SEOs to join forces in an industry survey to try to figure out what's truly working in modern link building.
We asked 628 SEOs about link building. Here's what we learned.
We asked 628 SEOs about link building. Here's what we learned.
July 05, 2017
Single-page websites are getting increasingly popular. They look cool, are easy and cheap to create, and seem to work great for so many businesses. But can you get to the top of Google with a one-pager? Well... it depends. In today's guide to SEO for one-page websites, I'm sharing the pros and cons of single-page sites in terms of search engine optimization, along with actionable tips on making a one-pager rank for your keywords.
June 27, 2017
Search engine crawling is one of those SEO factors that are paid surprisingly little attention. From over 10 years in SEO, I can tell you one thing for sure: in any industry, crawl budget is something we can — and should — optimize for SEO success. In this guide, I'm going to walk you through the basic crawling-related concepts, the mechanics behind how search engines assign crawl budgets to websites, and tips to help you make the best use of your crawl budget.
June 20, 2017
If your site's internal linking structure resembles a bowl of spaghetti, and it takes you 10 clicks to navigate to a blog post that you published just a week ago — you are doing it wrong. Poor internal linking doesn't just have a negative impact on user experience; it hinders ranking growth. Luckily, internal linking is one of the SEO factors that are 100% under your control. And in most cases, you don't need any technical skills to fix it.
June 19, 2017
Mastering SEO is a tough job, and if you are new to SEO, most likely you feel lost in countless optimization tips and techniques. Well, SEO is much like a puzzle. You need to collect all its multiple pieces (content, backlinks, etc.) in order for them to start working together. However, your SEO efforts are lost in vain unless you build your pages in the right, SEO-friendly manner. But how do you do that?..
June 06, 2017
Ah, competitors. Consistently stealing your traffic, rankings and customers, when they seem like they are hardly even thinking about SEO. It's almost like Google just fancies them for no apparent reason. But more often than not, the reasons your competitors rank better than you are more than detectable. This post will tell you exactly where to dig, and how to put the insights you learn into action.
May 30, 2017
Content quality comes up more and more in the SEO context. Getting it right can help you outrank well-established competitors, while low value content is one of the major causes of manual and algorithmic Google penalties, notably Panda. But what is "content quality", exactly? How do you improve it, grow rankings, and keep Panda away? Here are the 6 essential steps to a content quality audit.
May 23, 2017
Paid link building isn't something a lot of SEOs are willing to openly talk about — not if they do it, anyway. Perhaps that's what makes it a tactic that's mysteriously attractive and so freakin' dangerous at the same time. For this post, I spoke to 10 professional SEOs, asking them for their honest (and anonymous) opinion on paid link building.
May 02, 2017
When you prepare to launch a website, it's so easy to forget something in a rush. To make sure nothing is missed, I've prepared this website launch checklist for you with step-by-step instructions.
April 25, 2017
There's a lot of talk about semantic search in the SEO space. But is Google really giving up on keywords, and should SEOs do the same? What exactly does "optimizing for relevance" mean, how do you do it, and can you rely on it alone? How, after all, does semantic search work, and where do you get started? This article is an attempt to answer these questions.
April 11, 2017
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
April 04, 2017
I know, SEO's never been quick or easy. But the entire thing can seem particularly daunting as the search industry evolves. Which of the once effective tactics no longer work? Which of the less popular ones are actually worth it? And what is the best SEO advice for the newbies? For today's post, I asked Bill Slawski, Barry Schwartz, Eric Enge, and other SEO experts these questions.
March 28, 2017
As you might have noticed, over a month ago Link-Assistant.Com's website has migrated from HTTP to HTTPS. The migration was no piece of cake, but all the effort has truly paid off — we went through the process with no harm to our rankings and organic traffic. And now, as all the dust has settled after the migration, I decided to sum up our experience in this case study, full of practical tips and advice.
March 21, 2017
I'm about to do a terrible thing. I'm about to ask you to imagine you woke up one morning, looked at your ranking report, and found out that your site's hard-earned rankings are completely gone. You've disappeared from Google's top 100, not a trace left. Nada, nichts, nothingness. I bet it's not the best feeling in the universe.