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SEO how-to guides

Google's Mobile Update: Do's and Don'ts

March 31, 2015
It's official: Google's mobile-friendly algo update is rolling out on April 21st, and it will be even bigger than Panda and Penguin. And as the SEO PowerSuite team couldn't leave these changes unnoticed, today, we've prepared for you an actionable mobile-friendly checklist and 2 new features for mobile search in SEO PowerSuite.

5 Steps to Google-Friendly Links in 2015

March 24, 2015
It's no secret Google uses hundreds of ranking factors to pick up relevant pages in response to user queries. And while the list of these factors is quite wide (with new ones being added constantly, like https or mobile-friendliness), all SEO experts agree that links remain the strongest quality signal to search engines, outweighing most other ranking factors.

8 Insider SEO Tips from Industry Experts

March 17, 2015
Wonder what's trending in SEO in 2015? We've got your back.
Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Then it's just the time for you to introduce customer profiling into your keyword research workflow. Next time you revise your keyword list, try to understand your target audience.

Measuring Content Marketing ROI [Guide]

February 10, 2015
Do you create content, but don't know how it affects your marketing bottom-line? This guide is for you!
In recent years, content marketing has become a separate channel. Yet this has brought new challenges, and many people are asking themselves: Which content performance metrics do I track? How do I align content analytics with my goals? How do I spend less time gathering data?

[Guide] 5 Steps to a Mobile-Friendly Site

January 27, 2015
Last week, Google sent tons of warnings to websites that have "critical mobile usability errors".
Although these were just warnings and they don't mean a penalty, it may be high time to refresh your knowledge of what makes for a mobile-friendly site and get a mobile plan before Google gets more serious about it (before it adds more weight to the mobile-friendliness ranking factor).

Must-read SEO guide for 2015!

January 06, 2015
Get your SEO campaign ready for 2015!

To help you catch the wind and brush up your SEO skills, our team has prepared a list of recommendations SEOs should focus on in 2015.

[Guide] Find your best SEO keywords!

November 12, 2014
While the dev team are sweating and boiling over the next huge step on SEO PowerSuite's 2014 roadmap, the new Content Optimization Module, we still tried to use each chance to power (and speed) up your SEO workflow.
And this time we've concentrated on keyword research, giving you today this...

Google Penguin 3.0 - All You Need to Know

November 04, 2014
If you've been doing SEO for a while, you've probably heard of Google's Penguin algorithm that combats spammy and low-quality backlinks.
Released previously a whole year ago, this update has affected lots of websites. And now, for the first time since October 2013, the update was re-run - giving you a chance to finally recover your rankings or, on the contrary, get de-ranked by Penguin.

On Personalized Search Results and SEO

October 07, 2014
Google's personalized search can turn a real SEO's nightmare. Different cases of personalization (by location, browsing history, etc.) turn your ranking data upside down. And you risk making wrong SEO decisions based on misinterpreted SEO data if unable to adjust your rank tracking practices to this personalization.

New HTTPS ranking signal [guide]

August 26, 2014
A few weeks ago Google officially announced that HTTPS would now become a ranking signal, meaning that websites using secure encryption may get a certain boost in Google rankings.
For now HTTPS is said to be a "lightweight signal", given less importance than numerous other quality factors, but Google admits it may become stronger over time.

Outrank your SEO competition (guide)

August 11, 2014
Why leave your traffic, users and conversions to competition?
Here's the chance to outrun, outfly, outstrip any website messing up on your way to Google's top!
So, you've got an idea to finally beat your search competitors and get their traffic, users and conversions. Sounds good, but are you going to step into this hard SEO battle blind-folded?

Google's new Pigeon update explained

July 30, 2014
A few days ago Google started a major update for local search, and lots of webmasters report huge changes in their rankings.

To give you the freshest data, we’ve put together a short guide, explaining what the so-called “Pigeon” update is, how it affects your rankings and how to adapt your SEO strategy to the changes.

Do Your SEO Efforts Pay Off?

July 08, 2014
Track the right progress metrics and track them the right way to see if your SEO's effective enough! On-page optimization, link building, content marketing, adapting to Google algo changes — there are so many bigger and smaller daily SEO tasks to build up or your success!

Do Complete Site Audit in under 3 Hours!

June 25, 2014
[You Can] revamp your website using WebSite Auditor's new Site Audit dashboard in less than 3 hours! Use our free online checklist to audit your website for the most critical issues and fix them all before you get lunch.

4 Steps to Efficient Keyword Research 2014

June 10, 2014
The SEO industry keeps changing with each new Google update. No doubt, these changes affect the very cornerstone of your SEO campaign - keywords. Are you keeping up?

Top 7 Link-Building Mistakes to Avoid

April 22, 2014
Link building has never been so challenging and contradicting as it is today.
- You need backlinks to make your site rank.
- You fear of wrong backlinks that put your site at risk of Google's penalty.
To keep your link-building effective yet penalty safe, you need to instantly identify and neutralize any harmful links in your profile.

The ultimate guide to Broken link building

March 18, 2014
Over the years, Google's been making life increasingly difficult for SEOs. Dozens of link building tactics that we've had in our arsenal for years turn ineffective (or even harmful). And now SEOs have to search for new, safe and effective techniques to build links after Penguin. One of them is "broken link building", which can be easily run with SEO PowerSuite!

5 ways to cope with "Not provided"!

March 04, 2014
To get even more out of SEO PowerSuite's "Not provided" solution, check out our in-house methodology on using this priceless traffic data to measure progress and make winning SEO decisions.

Rich snippets penalty can hit your site?

February 11, 2014
Urgent: last week Google started issuing a new type of manual penalty — targeting rich snippets considered fake and spam-like.
The update is aimed to target websites that use rich snippets in a black-hat, spammy manner. But the exact factors triggering the new penalty are not yet known.

Penguin, Panda, Hummingbird in 2014 SEO

January 22, 2014
A quick "cheat sheet" to make sure your SEO stays on the right track (effective and absolutely safe) in the new 2014 Google.
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