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SEO how-to guides

Study: SEO Professionals' Response to AMP

April 27, 2016
Google is constantly looking for ways to optimize searcher experience, especially on mobile devices. The launch of the Accelerated Mobile Pages (AMP) project is, perhaps, Google's biggest attempt to do that yet. And as AMP pages get a ranking advantage in mobile SERPs, it's also a potential game-changer for everyone doing mobile SEO. Or is it? The SEO PowerSuite team conducted a study to measure the extent of awareness about AMP among SEO professionals, and how they plan to respond to it. Here are the interesting results what we found.

Full Guide to Major Google Updates

April 19, 2016
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them equally impact the SERPs. This cheat sheet will give you an overview of Google's major penalties and algo changes, along with detection tips, hazards to look out for, and lots of prevention and recovery advice.

SEO PowerSuite's Story: Celebrating 2M Users

April 12, 2016
For 12 years, we've been building tools with hundreds of thousands of amazing users worldwide. Last month, that number reached two million. Here's how it all started, what it looks like behind the curtains, and why we're more passionate about it now than ever.

The Anatomy of an Optimized Page

April 05, 2016
Mastering SEO is tough. If you are new to the industry, you must feel overwhelmed by countless optimization tips and techniques (often saying the opposite things!). In this article, we've broken down the basic rules of thumb of on-page SEO to help you build a perfectly optimized page from scratch, step by step and element by element.

Full Guide to No-Hassle Keyword Research

March 29, 2016
Let’s face it: keyword research today is a very different area than it was just 3 years ago. But here's the good news: in 2016, a clever keyword strategy is sure to give you a bigger edge over your competitors than ever before. In today’s article, I’ve put all modern keyword research practices and little-known hacks into a comprehensive, 5-step guide to keyword research in 2016. No spreadsheets involved!

6 Surprising Takeaways From SMX West

March 22, 2016
This year's SMX West in San Jose was jam-packed with precious insights into the very near future of SEO. As Googlers shared some surprising facts and trends, and SEO experts reported on the impressive results of the studies and experiments they'd run, the SEO PowerSuite team was writing down carefully to bring you this recap of the conference in 6 most important takeaways from the speakers' presentations.

The Tell-All-Truth Guide to Link Building

March 08, 2016
For years, we've been hearing that SEOs should stop building links. And while it's undeniable that in the post-Penguin world you can no longer use manipulative link building practices, sometime you'd hear far more radical ideas: "Backlinks are no longer important in Google's ranking algos, and link building can do you more harm than good". But is there any truth to this? Lets dig deeper into the facts.

WordPress SEO: The Ultimate Guide

March 01, 2016
If you are in the SEO industry, you will inevitably have to deal with WordPress-based websites. This guide will help you save time and get over tech related issues faster, so that you can get yourself straight to what you do best — search engine optimization and strategizing.

Google Ranking Factors Cheat Sheet

February 23, 2016
It's no secret Google uses over 200 ranking signals in its algorithm. But is it humanly possible to optimize for all of those? Not really - and it's not exactly necessary, either. Today, we've picked 13 most important ranking factors that we've seen make the biggest impact on Google rankings, and put up an SEO cheat sheet - a step-by-step, straightforward recipe to top Google rankings.

Site Quality as Google's Ranking Signal

February 09, 2016
As Google's ranking algorithm evolves, we're hearing more and more about site quality. But what factors does Google use to determine quality exactly? The search engine's documentation offers invaluable insight, but that's hundreds of pages of reading... In today's guide, we've put all that information into comprehensible form, and sprinkled it with some actionable how-tos and SEO tips. Jump in to learn how Google determines websites' quality, and what you can do to improve yours for better rankings.

6 Steps to a Panda-proof Site Audit

January 26, 2016
The past few weeks brought in some major SEO shakeups! First, the news broke that Panda is now a part of Google's core ranking algorithm and we're in for quicker, more frequent roll-outs of the update. Second, we've seen some major changes in Google's search results; though not directly related to Panda, these turbulences seem to have a lot to do with content quality.
But what's behind the vague concept of "site quality score" and how exactly do you optimize for it? Let's dive deeper into what the Panda quality algo is, how it works, and what you can do to keep your rankings safe and rising.

4 Steps to Effective SEO Reporting

January 12, 2016
SEO reports are the voice of your SEO business — they sell your SEO skills better than any ad or marketing campaign. But what is it exactly that makes a report a sure win? Whether you're just starting out at client reporting, or are an experienced SEO looking to step up your reporting game, check out these 4 steps for an A to Z walkthrough of building stunning reports with SEO PowerSuite — ones that'll wow your current clients and win you new ones, pronto.

SEO in 2016: an Actionable Guide

January 06, 2016
Even though the year of 2015 was relatively calm for SEOs, this doesn't mean you can lean back in your chair and relax - Penguin and Panda are still out there, as well as the new ranking signals (like mobile friendliness and https). To help you catch the wind and brush up your SEO skills, our SEO team has prepared a list of recommendations to follow in 2016. Jump to the guide for actionable how-to's and some predictions on what's coming in SEO this year!

SEO PowerSuite Learning Hub

December 01, 2015
Learn SEO & SMM at SEO PowerSuite Learning Hub: our extensive collection of marketing guides, software how-tos, and other training materials, put lovingly in one place :)

SEO for E-commerce: Time-Saving Guide

November 09, 2015
E-commerce website promotion is a daunting task even for the experienced SEOs. Online stores are complicated and online stores are large. Even the basic SEO tasks such as keyword research may turn into the nightmare!
This guide covers timesaving tips to help you deal with content and tech related issues.

User Behavior as a Ranking Signal

November 02, 2015
Have you ever wondered if user behavior affects your rankings? Google doesn’t necessarily want you to know this, but… It does, and kind of in a big way.

In this post, you'll find evidence that user behavior is a ranking signal (from Google’s quotes to factual proof), a break-down of the 3 user metrics that matter for Google, and an actionable how-to on optimizing user metrics for better rankings.

7 SEO Trends for 2016 from Industry Experts

October 22, 2015
Lots of changes have affected search in 2015 and now, as 2016 is fast approaching, all eyes are on the newly emerging trends and the updates that Google has in stock for us.
"Evolve or decay" — that's what many call the future of SEO. And if you find it hard to keep track of all the changes you must adjust to and evolve with… No worries! Just back from the two largest and most trusted SEO conferences in the USA — SMX East and Pubcon — we've carefully documented all the most important takeaways!

5 Smart Uses of Social Media for SEO and Brand Awareness

October 08, 2015
For you as a marketer, social media is a source of client prospects unlike any other. Whatever your product or service, people are out there looking for it, asking questions, and discussing related topics.

But in itself, the non-stop stream of information in front of you is more overwhelming than useful. That's why you need to know how to filter it and how to use it.

This guide includes 5 powerful tips that'll help you easily dig through the endless social media buzz, spot valuable data, and make good use of it to power up your SEO and online marketing. You'll also learn which tools will help you automate and speed up the process.

5 Unexpected SEO Tips from Leading Experts

October 05, 2015
How about some unconventional-but-proven-to-work SEO tips for your website?

We hope you're in! The SEO PowerSuite team is just back from BrightonSEO (one of the most exciting digital marketing conferences in the UK), and we are full of SEO knowledge that we simply can't leave to ourselves!

Expert Advice: how to get new SEO clients

September 08, 2015
It's this time of the year again… Summer days are a week behind, and most of your potential clients are back from vacations. They're looking for ways to improve their business' online performance, and you need to be right there for them (or else, you lost them to a competitor).

But where do you find the people in need of SEO and how do you pitch your SEO services to them? Today we turned to one of the best in the field for the answer: Aires Loutsaris, a leading SEO consultant from UK (and a loyal SEO PowerSuite user).
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