SEO how-to guides
January 05, 2017
The year of 2016 was relatively calm for SEOs. But no matter how peaceful the current SEO landscape looks, it doesn't mean you can lean back in your chair and relax! RankBrain, semantic search, AMP, and mobile-first are among the top buzz words of the past twelve months. Penguin and Panda have become smarter and are now part of the core algorithm. To help you brush up your SEO skills, I've prepared a list of recommendations SEOs should focus on for 2017.
December 20, 2016
In this cheat sheet, you'll find the 9 most important ranking signals that multiple studies have found to have the biggest impact on rankings today. The cheat sheet is based on our own research at SEO PowerSuite, as well as this year's ranking factors studies by SearchMetrics and Backlinko.
November 30, 2016
Starting a blog is easy, even writing your first post is simple and fun. But what does it take to become a successful blogger with a huge army of readers? Today's post is focused on the fundamentals of SEO and online marketing for bloggers. If you're just getting started with a new blog, or even if you're a seasoned writer looking for a quick refresher on SEO best practices, this checklist is for you.
November 15, 2016
With Google's mobile-first indexing of the Web and 60% of searches coming from smartphones, an error-free mobile site is a must. In today's article, I'm sharing my top tips for getting mobile right and growing your mobile rankings.
November 01, 2016
I bet you've heard about the Skyscraper link building technique a thousand times, but have you actually tried it? If you've been neglecting this method all this time but want to give it a try, you'll find today's post really useful. You're about to discover if the Skyscraper tactic is worth your time and effort and how you can optimize the workflow using SEO PowerSuite tools. Let's begin.
October 25, 2016
Just out, Custom Search in Website Auditor is lets you do a number of things you couldn't do before, and saves you tons of time on many tasks that used to take hours. To help you make the most of it, I've put together 10 super quick (but powerful) ways to use it — for SEO, content marketing, and way beyond.
October 12, 2016
It feels like only yesterday we were making our bets on what was awaiting SEO in 2016. Then boom, and it's almost 2017 — the time for planning, budgeting, and strategizing for your SEO success in 2017 has come. And if you need some inspiration or some help setting up the priorities, I've got a handful of useful tips to share! Just back from SMX East, one of the largest SEO events in the USA, I've carefully documented the most important takeaways for you. Some of them are quite logical and expected, but others are true game changers!
October 04, 2016
This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.
September 27, 2016
Over the last years, we've seen lots of discussion around the value of rank tracking in the modern era of SEO. Some say search results have become too personalized for SEOs to be able to accurately track rankings; others are convinced keywords no longer matter for SEO in the age of semantic search. I have to admit, these ideas aren't coming from nowhere. But does it really mean we have to stop tracking rankings in 2017?
September 20, 2016
Ah, the buzzwords. We've been hearing about AI, machine learning, natural language processing, and the like for a while now. But really, what are those things? How do they affect Google's search results? And why does any of this even matter? In this article, I've put together 5 trends that are revolutionizing search, with a detailed explanation of the mechanisms behind each one, its role in Google's ranking algorithm, and the impact it's likely to have on SEO.
September 06, 2016
No doubt that a smart, SEO-friendly site redesign can improve user experience and boost conversions; but if things go wrong, it can (and will) lead to an irreversible SEO disaster. To help you make the most of updating your site's look-n-feel and keep your rankings safe, I've put together the SEO's guide to site redesign: your ultimate reference for SEO dos and don'ts when updating or migrating your site.
August 30, 2016
In today’s blog post, Murris Johnson, a long-time SEO and digital marketer is sharing his favorite link building tactic – competitor backlink acquisition. It’s a simple 4-step process that Murris has been using successfully for over 5 years, and the only link building strategy that has stood the test of time.
August 23, 2016
I'm sure you know this feeling: you're staring at Google's search results with your competitors ranking at the very top, repeatedly asking yourself this one question: "How on earth did they do it?" To help you find the answer, I've put together a detailed case study of 4 big real-life SEO wins - the success stories of four very different businesses and their way to top Google rankings.
August 16, 2016
On-site SEO is the common name for a vast variety of tasks. From server-side redirects to tiny tweaks in your title tags, can one tool really handle all those things? Yup - and I got proof. In today's post, I've put together 65+ ways to use WebSite Auditor - from site crawling and auditing to page analysis and optimization - for ultimate on-site SEO success.
August 09, 2016
Let's be honest: 'easy and quick' isn't exactly how SEO is. But while the time-consuming parts of the process (think link building) definitely shouldn't be ignored, there're also tactics that only take a few minutes to implement - and can be just as effective. In today's post, I'm sharing the top 10 quick SEO hacks - ones that we've seen make the biggest difference for our own rankings.
July 27, 2016
How about squeezing some extra juice out of your SEO software? In today's post, we've put together the freshest list of SEO PowerSuite's killer features that 80% of users overlook. Make sure you don't miss out on any of these goodies!
July 21, 2016
For maximum traffic and payoff, it's not enough to simply rank high in Google. You have to rank with the right page (relevant & converting) for each keyword, and take immediate action whenever a wrong page shows up in search instead of the intended one. Today I'm sharing the 8-step process to find, fix, and prevent the issue.
July 12, 2016
We often hear that local SEO is different from general, non-local optimization campaigns. Or is it? A few weeks ago, Local SEO Guide released the results of their study of Google's local search ranking factors. The agency analyzed 100+ signals and 30,000 businesses to figure out which factors are most important for local Google rankings. Some of those were… unexpected to say the least.
July 05, 2016
Google's desktop search market share (at least in the US) is almost two thirds, so it's only fair Google has become the main focus for SEOs. Or is it? Should we really be writing off 33% of all organic traffic (especially given that they belong to a single search engine)? In today's post, I've put together 5 big fat reasons why no, we shouldn't, along with Bing's major ranking factors to optimize for.
June 28, 2016
There are tons of guides on keyword research for SEO. Ones that tell you to target long-tail keywords because they "convert better", or chase after low-competition "hidden gems" in Keyword Planner. And no, I'm not here to dispute this. Well, maybe a tiny bit :) More importantly, I'd like to throw some science into the traditional keyword routine, and share a data-backed keyword research framework to make every step of the process meaningful.