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SEO how-to guides

8 Little-Known SEO PowerSuite Features

July 27, 2016
How about squeezing some extra juice out of your SEO software? In today's post, we've put together the freshest list of SEO PowerSuite's killer features that 80% of users overlook. Make sure you don't miss out on any of these goodies!

A Wrong Page Ranks For Your Keywords? Here's What To Do.

July 21, 2016
For maximum traffic and payoff, it's not enough to simply rank high in Google. You have to rank with the right page (relevant & converting) for each keyword, and take immediate action whenever a wrong page shows up in search instead of the intended one. Today I'm sharing the 8-step process to find, fix, and prevent the issue.

10 Biggest Local SEO Ranking Factors

July 12, 2016
We often hear that local SEO is different from general, non-local optimization campaigns. Or is it? A few weeks ago, Local SEO Guide released the results of their study of Google's local search ranking factors. The agency analyzed 100+ signals and 30,000 businesses to figure out which factors are most important for local Google rankings. Some of those were… unexpected to say the least.

SEO for Bing: 6 Steps To Grow Your Rankings

July 05, 2016
Google's desktop search market share (at least in the US) is almost two thirds, so it's only fair Google has become the main focus for SEOs. Or is it? Should we really be writing off 33% of all organic traffic (especially given that they belong to a single search engine)? In today's post, I've put together 5 big fat reasons why no, we shouldn't, along with Bing's major ranking factors to optimize for.

A Data-Driven Guide to Keyword Research

June 28, 2016
There are tons of guides on keyword research for SEO. Ones that tell you to target long-tail keywords because they "convert better", or chase after low-competition "hidden gems" in Keyword Planner. And no, I'm not here to dispute this. Well, maybe a tiny bit :) More importantly, I'd like to throw some science into the traditional keyword routine, and share a data-backed keyword research framework to make every step of the process meaningful.

8 Steps to a Penguin-Proof Link Audit

June 21, 2016
Google Penguin 4.0 is coming any day now, and it's rumored to be even more devastating than previous rollouts. The update will also be "real-time", with penalties applied immediately when Google learns about a site's spammy links. To make sure you meet Penguin 4.0 head-on, we've put up a step-by-step guide to a Penguin-proof link audit - your ultimate reference for risk mitigation and link cleanup in 2016.

5 SEO Myths Google Wants You To Believe

June 14, 2016
It's totally understandable that Google won't disclose the ins and outs of its ranking algorithm. But can we be sure the things they do say are true? Let's do some Google mythbusting and find out.

SEO + Social Media Audit: 10-Step Checklist

June 01, 2016
It's no secret that a strong online presence is crucial for businesses. But digital marketing in all its shapes and sizes can often also seem too overwhelming. To help you make the most of the free online marketing channels and ensure that you don't miss out on any powerful tactics, we've put up a SEO + Social Media checklist you could use to put your strategy through a comprehensive audit.

What's coming in SEO PowerSuite? Vote to decide!

May 24, 2016
At SEO PowerSuite, we love new features and all kinds of educational content on SEO. We also love user feedback. And above all, we love a healthy combination of those things. Jump to the article to learn all about the upcoming SEO PowerSuite updates (please don't forget to cast your vote to help us prioritize them), and review our best training resources (so you can offer suggestions for our next piece). Looking forward to your - smashing as always ;) - ideas.

A Visual Guide to the Google SERP

May 10, 2016
The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These result types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.

Full Guide to Crawl Budget Optimization

April 27, 2016
Search engine crawling is one of those SEO factors that are paid surprisingly little attention. From over 10 years in SEO, I can tell you one thing for sure: in any industry, crawl budget is something we can — and should — optimize for SEO success. In this guide, I'm going to walk you through the basic crawling-related concepts, the mechanics behind how search engines assign crawl budgets to websites, and tips to help you make the best use of your crawl budget to maximize rankings and traffic.

Study: SEO Professionals' Response to AMP

April 27, 2016
Google is constantly looking for ways to optimize searcher experience, especially on mobile devices. The launch of the Accelerated Mobile Pages (AMP) project is, perhaps, Google's biggest attempt to do that yet. And as AMP pages get a ranking advantage in mobile SERPs, it's also a potential game-changer for everyone doing mobile SEO. Or is it? The SEO PowerSuite team conducted a study to measure the extent of awareness about AMP among SEO professionals, and how they plan to respond to it. Here are the interesting results what we found.

Full Guide to Major Google Updates

April 19, 2016
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them equally impact the SERPs. This cheat sheet will give you an overview of Google's major penalties and algo changes, along with detection tips, hazards to look out for, and lots of prevention and recovery advice.

SEO PowerSuite's Story: Celebrating 2M Users

April 12, 2016
For 12 years, we've been building tools with hundreds of thousands of amazing users worldwide. Last month, that number reached two million. Here's how it all started, what it looks like behind the curtains, and why we're more passionate about it now than ever.

The Anatomy of an Optimized Page

April 05, 2016
Mastering SEO is tough. If you are new to the industry, you must feel overwhelmed by countless optimization tips and techniques (often saying the opposite things!). In this article, we've broken down the basic rules of thumb of on-page SEO to help you build a perfectly optimized page from scratch, step by step and element by element.

Full Guide to No-Hassle Keyword Research

March 29, 2016
Let’s face it: keyword research today is a very different area than it was just 3 years ago. But here's the good news: in 2016, a clever keyword strategy is sure to give you a bigger edge over your competitors than ever before. In today’s article, I’ve put all modern keyword research practices and little-known hacks into a comprehensive, 5-step guide to keyword research in 2016. No spreadsheets involved!

6 Surprising Takeaways From SMX West

March 22, 2016
This year's SMX West in San Jose was jam-packed with precious insights into the very near future of SEO. As Googlers shared some surprising facts and trends, and SEO experts reported on the impressive results of the studies and experiments they'd run, the SEO PowerSuite team was writing down carefully to bring you this recap of the conference in 6 most important takeaways from the speakers' presentations.

The Tell-All-Truth Guide to Link Building

March 08, 2016
For years, we've been hearing that SEOs should stop building links. And while it's undeniable that in the post-Penguin world you can no longer use manipulative link building practices, sometime you'd hear far more radical ideas: "Backlinks are no longer important in Google's ranking algos, and link building can do you more harm than good". But is there any truth to this? Lets dig deeper into the facts.

WordPress SEO: The Ultimate Guide

March 01, 2016
If you are in the SEO industry, you will inevitably have to deal with WordPress-based websites. This guide will help you save time and get over tech related issues faster, so that you can get yourself straight to what you do best — search engine optimization and strategizing.

Google Ranking Factors Cheat Sheet

February 23, 2016
It's no secret Google uses over 200 ranking signals in its algorithm. But is it humanly possible to optimize for all of those? Not really - and it's not exactly necessary, either. Today, we've picked 13 most important ranking factors that we've seen make the biggest impact on Google rankings, and put up an SEO cheat sheet - a step-by-step, straightforward recipe to top Google rankings.
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