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SEO how-to guides

Site Quality as Google's Ranking Signal

February 09, 2016
As Google's ranking algorithm evolves, we're hearing more and more about site quality. But what factors does Google use to determine quality exactly? The search engine's documentation offers invaluable insight, but that's hundreds of pages of reading... In today's guide, we've put all that information into comprehensible form, and sprinkled it with some actionable how-tos and SEO tips. Jump in to learn how Google determines websites' quality, and what you can do to improve yours for better rankings.

6 Steps to a Panda-proof Site Audit

January 26, 2016
The past few weeks brought in some major SEO shakeups! First, the news broke that Panda is now a part of Google's core ranking algorithm and we're in for quicker, more frequent roll-outs of the update. Second, we've seen some major changes in Google's search results; though not directly related to Panda, these turbulences seem to have a lot to do with content quality.
But what's behind the vague concept of "site quality score" and how exactly do you optimize for it? Let's dive deeper into what the Panda quality algo is, how it works, and what you can do to keep your rankings safe and rising.

4 Steps to Effective SEO Reporting

January 12, 2016
SEO reports are the voice of your SEO business — they sell your SEO skills better than any ad or marketing campaign. But what is it exactly that makes a report a sure win? Whether you're just starting out at client reporting, or are an experienced SEO looking to step up your reporting game, check out these 4 steps for an A to Z walkthrough of building stunning reports with SEO PowerSuite — ones that'll wow your current clients and win you new ones, pronto.

SEO in 2016: an Actionable Guide

January 06, 2016
Even though the year of 2015 was relatively calm for SEOs, this doesn't mean you can lean back in your chair and relax - Penguin and Panda are still out there, as well as the new ranking signals (like mobile friendliness and https). To help you catch the wind and brush up your SEO skills, our SEO team has prepared a list of recommendations to follow in 2016. Jump to the guide for actionable how-to's and some predictions on what's coming in SEO this year!

SEO PowerSuite Learning Hub

December 01, 2015
Learn SEO & SMM at SEO PowerSuite Learning Hub: our extensive collection of marketing guides, software how-tos, and other training materials, put lovingly in one place :)

SEO for E-commerce: Time-Saving Guide

November 09, 2015
E-commerce website promotion is a daunting task even for the experienced SEOs. Online stores are complicated and online stores are large. Even the basic SEO tasks such as keyword research may turn into the nightmare!
This guide covers timesaving tips to help you deal with content and tech related issues.

User Behavior as a Ranking Signal

November 02, 2015
Have you ever wondered if user behavior affects your rankings? Google doesn’t necessarily want you to know this, but… It does, and kind of in a big way.

In this post, you'll find evidence that user behavior is a ranking signal (from Google’s quotes to factual proof), a break-down of the 3 user metrics that matter for Google, and an actionable how-to on optimizing user metrics for better rankings.

7 SEO Trends for 2016 from Industry Experts

October 22, 2015
Lots of changes have affected search in 2015 and now, as 2016 is fast approaching, all eyes are on the newly emerging trends and the updates that Google has in stock for us.
"Evolve or decay" — that's what many call the future of SEO. And if you find it hard to keep track of all the changes you must adjust to and evolve with… No worries! Just back from the two largest and most trusted SEO conferences in the USA — SMX East and Pubcon — we've carefully documented all the most important takeaways!

5 Smart Uses of Social Media for SEO and Brand Awareness

October 08, 2015
For you as a marketer, social media is a source of client prospects unlike any other. Whatever your product or service, people are out there looking for it, asking questions, and discussing related topics.

But in itself, the non-stop stream of information in front of you is more overwhelming than useful. That's why you need to know how to filter it and how to use it.

This guide includes 5 powerful tips that'll help you easily dig through the endless social media buzz, spot valuable data, and make good use of it to power up your SEO and online marketing. You'll also learn which tools will help you automate and speed up the process.

5 Unexpected SEO Tips from Leading Experts

October 05, 2015
How about some unconventional-but-proven-to-work SEO tips for your website?

We hope you're in! The SEO PowerSuite team is just back from BrightonSEO (one of the most exciting digital marketing conferences in the UK), and we are full of SEO knowledge that we simply can't leave to ourselves!

Expert Advice: how to get new SEO clients

September 08, 2015
It's this time of the year again… Summer days are a week behind, and most of your potential clients are back from vacations. They're looking for ways to improve their business' online performance, and you need to be right there for them (or else, you lost them to a competitor).

But where do you find the people in need of SEO and how do you pitch your SEO services to them? Today we turned to one of the best in the field for the answer: Aires Loutsaris, a leading SEO consultant from UK (and a loyal SEO PowerSuite user).

3 Steps to Higher Organic CTR

August 25, 2015
You're striving hard to win higher Google rankings, but… Is there a way to get more clicks from your current rankings?

The guide we've prepared today lets you increase your organic CTR (Click-Through Rate) and start getting more clicks from your current Google rankings – in just 3 simple steps.

Google's New 3-Pack Local Search Results: how to adjust your SEO

August 21, 2015
A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view.

And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.

New Features for Competitive Research (+ Guide)

August 11, 2015
Competitor research is one of those necessary but time-consuming steps of the SEO process. SEO PowerSuite has always had impressive competitor analysis functionality, but today's update is taking it to a whole new level, making competitive research as easy as it gets.

The 3 new features added today let you instantly find the fiercest competitors for your target keywords, see how they compare to your site in every aspect of SEO, and analyze their link profiles against more factors than before!

How-to: SEO Friendly Site Redesign

July 21, 2015
SEO-wise, website redesign is always a pain in the neck. First, the redesign itself a process that requires lots of time and hard work; second, it may (and probably will) bust all your previous SEO efforts if things go wrong.

But a little preparation will take you a long way: here's a step-by-step SEO guide to redesign to help you keep your rankings safe!

3 SEO Success Stories from the Pros

June 03, 2015
For small business owners and SEO agencies alike, search marketing can get overwhelming. Figuring out which strategy works best in a given niche, how long it takes to see the results, and what kind of results you can expect to see…

Sometimes tried and tested strategies from the real world of SEO are all you could ask for. And that's exactly what you'll find in the success stories that a leading digital marketing agency, SUSO Digital, is sharing with you today.

Full Guide to Link Audit & Cleanup

May 12, 2015
Backlinks are one of the most important ranking factors to search engines. And it's a pretty simple idea: the more reliable, relevant resources link to a page, the more useful and valuable that page must be (and the higher rankings it deserves). Similarly, 'bad' backlinks (links from spammy or irrelevant sources) are treated as indicators of poor quality, diminishing the page's value and authority in search engines' eyes and often resulting in ranking penalties. This is why evaluating the status quo and auditing your site's backlink profile is the first off-page step to take.

5 Huge SEO Mistakes You're Making

April 28, 2015
SEO is a constantly changing landscape — changes are coming from all directions, turning once widely practiced techniques into big SEO no-no's.

If you find it hard to keep up with the change, industry conferences are a place to get the most refined insight on what's trending in SEO. And as the SEO PowerSuite team had the great luck to attend BrightonSEO (one of the key events for search marketers both in UK and worldwide) a few weeks ago, we put the most surprising takeaways from the conference into the "5 Things You're Doing Wrong" guide to help you bring your SEO up to date.

Google's Mobile Update: Do's and Don'ts

March 31, 2015
It's official: Google's mobile-friendly algo update is rolling out on April 21st, and it will be even bigger than Panda and Penguin. And as the SEO PowerSuite team couldn't leave these changes unnoticed, today, we've prepared for you an actionable mobile-friendly checklist and 2 new features for mobile search in SEO PowerSuite.

5 Steps to Google-Friendly Links in 2015

March 24, 2015
It's no secret Google uses hundreds of ranking factors to pick up relevant pages in response to user queries. And while the list of these factors is quite wide (with new ones being added constantly, like https or mobile-friendliness), all SEO experts agree that links remain the strongest quality signal to search engines, outweighing most other ranking factors.
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