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Introducing TF-IDF in WebSite Auditor

April 19, 2017
TF-IDF (short for "term frequency-inverse document frequency") has long been used by Google to figure out the relevance of pages in its index to a given query. Then there was Hummingbird, and then RankBrain. The TF-IDF tool, out today in WebSite Auditor, is an attempt to bring those 3 concepts together to give you data-backed optimization advice in the age of semantic search.

Google Algorithm Updates Cheat Sheet

April 11, 2017
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.

7 Experts Answer 3 Big Questions About SEO

April 04, 2017
I know, SEO's never been quick or easy. But the entire thing can seem particularly daunting as the search industry evolves. Which of the once effective tactics no longer work? Which of the less popular ones are actually worth it? And what is the best SEO advice for the newbies? For today's post, I asked Bill Slawski, Barry Schwartz, Eric Enge, and other SEO experts these questions.

SEO Case Study: Our Migration to HTTPS

March 28, 2017
As you might have noticed, over a month ago Link-Assistant.Com's website has migrated from HTTP to HTTPS. The migration was no piece of cake, but all the effort has truly paid off — we went through the process with no harm to our rankings and organic traffic. And now, as all the dust has settled after the migration, I decided to sum up our experience in this case study, full of practical tips and advice.

7 Common Reasons for a Ranking Drop

March 21, 2017
I'm about to do a terrible thing. I'm about to ask you to imagine you woke up one morning, looked at your ranking report, and found out that your site's hard-earned rankings are completely gone. You've disappeared from Google's top 100, not a trace left. Nada, nichts, nothingness. I bet it's not the best feeling in the universe.

NEW: Mixed Content Checker in WebSite Auditor

March 15, 2017
If you have an HTTPS site (or are about to switch), you know what a pain mixed content is. It's the most common HTTPS-related issue, which occurs when HTTP resources are used on a secure page, and makes browsers display a nasty "insecure content" error to visitors. Mixed Content Checker, out today in WebSite Auditor, finally makes finding and fixing this issue easy.

9 Types of Negative SEO & How to Stay Safe

March 07, 2017
Negative SEO is a controversial topic in the SEO space. You hear about it a lot, but does it happen a lot? How easy is it to ruin a competitor's rankings, really? Should you be worried? How do you know if someone is trying to knock you out of SERPs with negative SEO? Is there anything you can do to stay safe?

How Google Query Refinement Is Changing SEO

February 28, 2017
When SEOs talk about the mechanics of Google search, they focus on the ranking signals a lot. The query itself, and how Google modifies it behind the scenes, is usually undeservedly, and entirely, left out. But in reality, search queries go through a series of transformations that affect which results Google will display for them. In today's post, I'll discuss the 7 ways Google refines search queries, how these refinements may work, and what they mean for SEO.

17 Common Local SEO Struggles, Solved

February 21, 2017
In my 10+ years as an SEO, I've served my fair share of local businesses. Over the years, I've used a number of tools and worked out more than a few hacks to help me be more efficient, productive, and to get more results faster. In this post, I'll share the 17 common problems local SEOs face, along with my own solutions to not only increase a local business site's rankings, but also get the job done much faster.

Meet InLink Rank, a Perfect PageRank Alternative

February 14, 2017
Ever since Google became a thing, it's been known to use PageRank to rank web pages, and it's still one of the key factors in its ranking algorithm today. Alas, last year Google closed off access to the public version of PageRank, taking away the most reliable metric SEOs used to evaluate site authority and link quality. Since then, we've been working on our own PageRank alternative at SEO PowerSuite, and today — ta-da! — InLink Rank is finally out.

5 Steps to Increase Your Organic CTR

February 07, 2017
If you asked me to name a single most effective SEO hack, I'd say... Click-through rate optimization. Why? First, a good CTR leads to higher rankings. It's not just my experience: Google's said it, and real-life experiments have proved it. The logic is simple: if lots of people click on the same result, it sends a strong message to Google: "this is the result that people love." Second, more clicks mean more traffic. Even for a #1 Google result, the CTR can range all the way from 5% to 90% - and it's up to you to determine which it will be.

5 Ways to Boost Traffic with Seasonal SEO

January 31, 2017
Christmas holidays are far gone, while St. Valentines and Easter are coming close — it's the right time to ask yourself if you're getting the most of seasonal organic traffic and how you could improve on that. In this post, I'll discuss five common reasons for your not getting enough seasonal traffic and will take you through the necessary optimization steps. Let's go!

Best Kept SEO Secret: Long-Tail Keywords

January 24, 2017
The long-tail search phrases have always been a bit of a mystery. These low-volume, low-competition terms can be hard to grasp: why spend your time on those keywords if barely anyone is searching for them? Then, there are probably hundreds to thousands of long-tails you can find; how do you pick the best ones? And finally, does any of this even matter in the age of semantic search?

7 Sneaky Types of Duplicate Content

January 17, 2017
Content duplication is talked about a lot, and we can all agree that you should create unique content for your site's every page. But... In reality, duplicate content mostly arises without the webmaster knowing: server settings and site architecture can trick Googlebot into thinking there're a few versions of the same pages on your site. In this post, I'll talk about the 7 common types of duplicate content and share tips on how you can check and protect your site against them.

The Past, Present & Future of SEO

January 10, 2017
Search engine optimization, or SEO, is something you can't go to three websites without hearing about these days, but it wasn't always that way. The art of ranking on Google and other search engines is a fairly young beast, but it's still got teeth. Where did it come from, where is it, and most importantly, where is it going?

Actionable guide to SEO in 2017

January 05, 2017
The year of 2016 was relatively calm for SEOs. But no matter how peaceful the current SEO landscape looks, it doesn't mean you can lean back in your chair and relax! RankBrain, semantic search, AMP, and mobile-first are among the top buzz words of the past twelve months. Penguin and Panda have become smarter and are now part of the core algorithm. To help you brush up your SEO skills, I've prepared a list of recommendations SEOs should focus on for 2017.

Happy New Year from SEO PowerSuite!

December 27, 2016
Wow, it's almost New Year's! We hope 2016 was a fun and fulfilling year for you. It definitely was for the SEO PowerSuite team - and for that, we'd like to thank you. Because of a community of users like you, your support and feedback, 2016 was our busiest and most rewarding year yet. To celebrate, we put together an SEO PowerSuite year in review in a... sweater!

Google Ranking Signals Cheat Sheet

December 20, 2016
In this cheat sheet, you'll find the 9 most important ranking signals that multiple studies have found to have the biggest impact on rankings today. The cheat sheet is based on our own research at SEO PowerSuite, as well as this year's ranking factors studies by SearchMetrics and Backlinko.

SEO PowerSuite Gets Redesigned

December 06, 2016
All four SEO PowerSuite apps just got a fresh, modern look — and much more than that. With dozens of our users' suggestions incorporated right into the tools, you are in for improved readability and navigation, delightful customizability, and uncluttered, intuitive user experience.

The Complete SEO Checklist for Bloggers

November 30, 2016
Starting a blog is easy, even writing your first post is simple and fun. But what does it take to become a successful blogger with a huge army of readers? Today's post is focused on the fundamentals of SEO and online marketing for bloggers. If you're just getting started with a new blog, or even if you're a seasoned writer looking for a quick refresher on SEO best practices, this checklist is for you.
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