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The Ins and Outs of Video SEO in 2013

April 3rd, 2013 | Link-Assistant.Com

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vintage video cameraguest post by Amanda DiSilvestro

Understanding how to optimize a video is going to be incredibly important for the remainder of the year. It is no secret that more and more consumers are turning to video as a way to educate themselves and learn more about certain products and services.

Video helps make complicated topics easy to understand, and it helps keep consumers engaged. This is largely part of the reason that Google  has put out so many videos to compliment the articles they write.

When it comes to creating a video for your average small business, it is typically published on the website, YouTube, or both.

This means that the video needs to be optimized in the same way that a piece of content needs to be optimized. You still want your video to earn a top search engine result ranking—even if the way you get there is slightly different.

How to Optimize a Video for Search Engines

Optimizing your videos works similarly to content, but you might want to be focusing on YouTube ranking more than Google ranking. In either case, there are a few tips that you should follow to get you to the top: Read more »

10+1 ways to avoid YouTube copyright penalty

January 25th, 2013 | Ksenia Dobreva

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Only one thing is impossible for God: to find any sense in any copyright law on the planet.

Mark Twain

A Bitter Cookie Case

My good friend Anny once came to me with a case that is very popular on the web and expectedly not evident for a simple user though.

Anny runs a website on fitness tips and tricks. She decided on setting up a YouTube channel to gain traffic and engage targeted audience. While surfing she came across a nice video on protein fat free cookies and uploaded it to her channel. It worked, Anny got some fresh new visitors, the video was discussed, and everything went okay.

But suddenly she received comments blaming her for using content that is not hers. Anny messed up because she didn’t want to assign the video and earn money with the help of it for sure. She was afraid that the video would be deleted following by her YouTube account removal.

Still the video is on, but now Anny asks me if she has a right to do such things in the future. Did she violate one’s copyright? Well, let's see. Read more »

To Hotlink or Not to Hotlink – What’s Good for Image Search?

January 16th, 2012 | Alesia Krush

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Today, let us speak a little hotlinking. Let us see what hotlinking is and whether the phenomenon is completely negative as many white-hat SEO-optimizers believe.

So, first thing first, what is hotlinking? This is, technically, linking to a piece of content that's located on another site in such a way that people can actually view it from YOUR site, WITHOUT having to go to the site where it is physically situated. Think of a Vimeo video that you embed on your blog: it would be hosted on Vimeo's server, while being available for viewing on your very resource.

Hotlinking is also referred to as direct linking, leeching or inline linking.

Hotlinking Images

Images get hotlinked a lot. It's not that often that one would want to have a snippet of text from another site sitting on their resource. However, with images, things are different. A lot of people just perform a basic Google search, see an image they can use to illustrate their article with and - voila – put a direct link to it. Read more »

Niche and Keyword Research in YouTube

January 2nd, 2012 | Eugene Khutarniuk

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Winnie the Pooh Any online business is fuelled by traffic. The more clicks you get to your money-making site – the more cash you are likely to credit to your account (I bet at the moment you guys are shouting “Thank you, Cap!”, but be patient, you are a few steps away from the “how to” paragraph 😉

Along with the search engines and social networks video hosting websites are on the list of the most visited websites in the world and present a good opportunity for a skilled Internet marketer. Just have a look at YouTube stats gauged by Alexa and DoubleClick.

YouTube is the third most visited website worldwide and the third most visited website in the US. The number of daily unique YouTube visitors is constantly growing. Furthermore, there are lots of minor video hosting websites (regional or specialized), where you may get additional exposure. Read more »

Four steps to online video success

March 15th, 2011 | Olga Gabdulkhakova

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Online video is gaining in popularity these days. Internet users prefer watching a short video rather than reading a long text on a web page. Internet marketers, in their turn, know that a good video is much more efficient than the most persuasive sales copy.

The question we'd like to discuss today is how to optimize your online video so that it would be visible to your target audience. Surprising enough, it has very little to do with SEO...

Step 1. Create your video

The key to success is actually creating a viral video, the one that people on the web will be willing to share. It might cover an important how-to or it can be really amusing. One of the examples of successful video bloggers is Charlie McDonnell, charlieissocoollike, a 20-year-old guy, who is the most subscribed YouTuber in the UK.

Read more »