SEO how-to guides
March 07, 2017
Negative SEO is a controversial topic in the SEO space. You hear about it a lot, but does it happen a lot? How easy is it to ruin a competitor's rankings, really? Should you be worried? How do you know if someone is trying to knock you out of SERPs with negative SEO? Is there anything you can do to stay safe?
February 28, 2017
When SEOs talk about the mechanics of Google search, they focus on the ranking signals a lot. The query itself, and how Google modifies it behind the scenes, is usually undeservedly, and entirely, left out. But in reality, search queries go through a series of transformations that affect which results Google will display for them. In today's post, I'll discuss the 7 ways Google refines search queries, how these refinements may work, and what they mean for SEO.
February 21, 2017
In my 10+ years as an SEO, I've served my fair share of local businesses. Over the years, I've used a number of tools and worked out more than a few hacks to help me be more efficient, productive, and to get more results faster. In this post, I'll share the 17 common problems local SEOs face, along with my own solutions to not only increase a local business site's rankings, but also get the job done much faster.
February 14, 2017
Ever since Google became a thing, it's been known to use PageRank to rank web pages, and it's still one of the key factors in its ranking algorithm today. Alas, last year Google closed off access to the public version of PageRank, taking away the most reliable metric SEOs used to evaluate site authority and link quality. Since then, we've been working on our own PageRank alternative at SEO PowerSuite, and today — ta-da! — InLink Rank is finally out.
February 07, 2017
If you asked me to name a single most effective SEO hack, I'd say... Click-through rate optimization. Why? First, a good CTR leads to higher rankings. It's not just my experience: Google's said it, and real-life experiments have proved it. The logic is simple: if lots of people click on the same result, it sends a strong message to Google: "this is the result that people love." Second, more clicks mean more traffic. Even for a #1 Google result, the CTR can range all the way from 5% to 90% - and it's up to you to determine which it will be.
January 31, 2017
Christmas holidays are far gone, while St. Valentines and Easter are coming close — it's the right time to ask yourself if you're getting the most of seasonal organic traffic and how you could improve on that. In this post, I'll discuss five common reasons for your not getting enough seasonal traffic and will take you through the necessary optimization steps. Let's go!
January 24, 2017
The long-tail search phrases have always been a bit of a mystery. These low-volume, low-competition terms can be hard to grasp: why spend your time on those keywords if barely anyone is searching for them? Then, there are probably hundreds to thousands of long-tails you can find; how do you pick the best ones? And finally, does any of this even matter in the age of semantic search?
January 17, 2017
Content duplication is talked about a lot, and we can all agree that you should create unique content for your site's every page. But... In reality, duplicate content mostly arises without the webmaster knowing: server settings and site architecture can trick Googlebot into thinking there're a few versions of the same pages on your site. In this post, I'll talk about the 7 common types of duplicate content and share tips on how you can check and protect your site against them.
January 10, 2017
Search engine optimization, or SEO, is something you can't go to three websites without hearing about these days, but it wasn't always that way. The art of ranking on Google and other search engines is a fairly young beast, but it's still got teeth. Where did it come from, where is it, and most importantly, where is it going?
January 05, 2017
The year of 2016 was relatively calm for SEOs. But no matter how peaceful the current SEO landscape looks, it doesn't mean you can lean back in your chair and relax! RankBrain, semantic search, AMP, and mobile-first are among the top buzz words of the past twelve months. Penguin and Panda have become smarter and are now part of the core algorithm. To help you brush up your SEO skills, I've prepared a list of recommendations SEOs should focus on for 2017.
December 20, 2016
In this cheat sheet, you'll find the 9 most important ranking signals that multiple studies have found to have the biggest impact on rankings today. The cheat sheet is based on our own research at SEO PowerSuite, as well as this year's ranking factors studies by SearchMetrics and Backlinko.
November 30, 2016
Starting a blog is easy, even writing your first post is simple and fun. But what does it take to become a successful blogger with a huge army of readers? Today's post is focused on the fundamentals of SEO and online marketing for bloggers. If you're just getting started with a new blog, or even if you're a seasoned writer looking for a quick refresher on SEO best practices, this checklist is for you.
November 15, 2016
With Google's mobile-first indexing of the Web and 60% of searches coming from smartphones, an error-free mobile site is a must. In today's article, I'm sharing my top tips for getting mobile right and growing your mobile rankings.
November 01, 2016
I bet you've heard about the Skyscraper link building technique a thousand times, but have you actually tried it? If you've been neglecting this method all this time but want to give it a try, you'll find today's post really useful. You're about to discover if the Skyscraper tactic is worth your time and effort and how you can optimize the workflow using SEO PowerSuite tools. Let's begin.
October 25, 2016
Just out, Custom Search in Website Auditor is lets you do a number of things you couldn't do before, and saves you tons of time on many tasks that used to take hours. To help you make the most of it, I've put together 10 super quick (but powerful) ways to use it — for SEO, content marketing, and way beyond.
October 12, 2016
It feels like only yesterday we were making our bets on what was awaiting SEO in 2016. Then boom, and it's almost 2017 — the time for planning, budgeting, and strategizing for your SEO success in 2017 has come. And if you need some inspiration or some help setting up the priorities, I've got a handful of useful tips to share! Just back from SMX East, one of the largest SEO events in the USA, I've carefully documented the most important takeaways for you. Some of them are quite logical and expected, but others are true game changers!
October 04, 2016
This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.
September 27, 2016
Over the last years, we've seen lots of discussion around the value of rank tracking in the modern era of SEO. Some say search results have become too personalized for SEOs to be able to accurately track rankings; others are convinced keywords no longer matter for SEO in the age of semantic search. I have to admit, these ideas aren't coming from nowhere. But does it really mean we have to stop tracking rankings in 2017?
September 20, 2016
Ah, the buzzwords. We've been hearing about AI, machine learning, natural language processing, and the like for a while now. But really, what are those things? How do they affect Google's search results? And why does any of this even matter? In this article, I've put together 5 trends that are revolutionizing search, with a detailed explanation of the mechanisms behind each one, its role in Google's ranking algorithm, and the impact it's likely to have on SEO.
September 06, 2016
No doubt that a smart, SEO-friendly site redesign can improve user experience and boost conversions; but if things go wrong, it can (and will) lead to an irreversible SEO disaster. To help you make the most of updating your site's look-n-feel and keep your rankings safe, I've put together the SEO's guide to site redesign: your ultimate reference for SEO dos and don'ts when updating or migrating your site.