SEO how-to guides
June 20, 2017
If your site's internal linking structure resembles a bowl of spaghetti, and it takes you 10 clicks to navigate to a blog post that you published just a week ago — you are doing it wrong. Poor internal linking doesn't just have a negative impact on user experience; it hinders ranking growth. Luckily, internal linking is one of the SEO factors that are 100% under your control. And in most cases, you don't need any technical skills to fix it.
June 19, 2017
Mastering SEO is a tough job, and if you are new to SEO, most likely you feel lost in countless optimization tips and techniques. Well, SEO is much like a puzzle. You need to collect all its multiple pieces (content, backlinks, etc.) in order for them to start working together. However, your SEO efforts are lost in vain unless you build your pages in the right, SEO-friendly manner. But how do you do that?..
June 06, 2017
Ah, competitors. Consistently stealing your traffic, rankings and customers, when they seem like they are hardly even thinking about SEO. It's almost like Google just fancies them for no apparent reason. But more often than not, the reasons your competitors rank better than you are more than detectable. This post will tell you exactly where to dig, and how to put the insights you learn into action.
May 30, 2017
Content quality comes up more and more in the SEO context. Getting it right can help you outrank well-established competitors, while low value content is one of the major causes of manual and algorithmic Google penalties, notably Panda. But what is "content quality", exactly? How do you improve it, grow rankings, and keep Panda away? Here are the 6 essential steps to a content quality audit.
May 23, 2017
Paid link building isn't something a lot of SEOs are willing to openly talk about — not if they do it, anyway. Perhaps that's what makes it a tactic that's mysteriously attractive and so freakin' dangerous at the same time. For this post, I spoke to 10 professional SEOs, asking them for their honest (and anonymous) opinion on paid link building.
May 02, 2017
When you prepare to launch a website, it's so easy to forget something in a rush. To make sure nothing is missed, I've prepared this website launch checklist for you with step-by-step instructions.
April 25, 2017
There's a lot of talk about semantic search in the SEO space. But is Google really giving up on keywords, and should SEOs do the same? What exactly does "optimizing for relevance" mean, how do you do it, and can you rely on it alone? How, after all, does semantic search work, and where do you get started? This article is an attempt to answer these questions.
April 11, 2017
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
April 04, 2017
I know, SEO's never been quick or easy. But the entire thing can seem particularly daunting as the search industry evolves. Which of the once effective tactics no longer work? Which of the less popular ones are actually worth it? And what is the best SEO advice for the newbies? For today's post, I asked Bill Slawski, Barry Schwartz, Eric Enge, and other SEO experts these questions.
March 28, 2017
As you might have noticed, over a month ago Link-Assistant.Com's website has migrated from HTTP to HTTPS. The migration was no piece of cake, but all the effort has truly paid off — we went through the process with no harm to our rankings and organic traffic. And now, as all the dust has settled after the migration, I decided to sum up our experience in this case study, full of practical tips and advice.
March 21, 2017
I'm about to do a terrible thing. I'm about to ask you to imagine you woke up one morning, looked at your ranking report, and found out that your site's hard-earned rankings are completely gone. You've disappeared from Google's top 100, not a trace left. Nada, nichts, nothingness. I bet it's not the best feeling in the universe.
March 07, 2017
Negative SEO is a controversial topic in the SEO space. You hear about it a lot, but does it happen a lot? How easy is it to ruin a competitor's rankings, really? Should you be worried? How do you know if someone is trying to knock you out of SERPs with negative SEO? Is there anything you can do to stay safe?
February 28, 2017
When SEOs talk about the mechanics of Google search, they focus on the ranking signals a lot. The query itself, and how Google modifies it behind the scenes, is usually undeservedly, and entirely, left out. But in reality, search queries go through a series of transformations that affect which results Google will display for them. In today's post, I'll discuss the 7 ways Google refines search queries, how these refinements may work, and what they mean for SEO.
February 21, 2017
In my 10+ years as an SEO, I've served my fair share of local businesses. Over the years, I've used a number of tools and worked out more than a few hacks to help me be more efficient, productive, and to get more results faster. In this post, I'll share the 17 common problems local SEOs face, along with my own solutions to not only increase a local business site's rankings, but also get the job done much faster.
February 14, 2017
Ever since Google became a thing, it's been known to use PageRank to rank web pages, and it's still one of the key factors in its ranking algorithm today. Alas, last year Google closed off access to the public version of PageRank, taking away the most reliable metric SEOs used to evaluate site authority and link quality. Since then, we've been working on our own PageRank alternative at SEO PowerSuite, and today — ta-da! — InLink Rank is finally out.
February 07, 2017
If you asked me to name a single most effective SEO hack, I'd say... Click-through rate optimization. Why? First, a good CTR leads to higher rankings. It's not just my experience: Google's said it, and real-life experiments have proved it. The logic is simple: if lots of people click on the same result, it sends a strong message to Google: "this is the result that people love." Second, more clicks mean more traffic. Even for a #1 Google result, the CTR can range all the way from 5% to 90% - and it's up to you to determine which it will be.
January 31, 2017
Christmas holidays are far gone, while St. Valentines and Easter are coming close — it's the right time to ask yourself if you're getting the most of seasonal organic traffic and how you could improve on that. In this post, I'll discuss five common reasons for your not getting enough seasonal traffic and will take you through the necessary optimization steps. Let's go!
January 24, 2017
The long-tail search phrases have always been a bit of a mystery. These low-volume, low-competition terms can be hard to grasp: why spend your time on those keywords if barely anyone is searching for them? Then, there are probably hundreds to thousands of long-tails you can find; how do you pick the best ones? And finally, does any of this even matter in the age of semantic search?
January 17, 2017
Content duplication is talked about a lot, and we can all agree that you should create unique content for your site's every page. But... In reality, duplicate content mostly arises without the webmaster knowing: server settings and site architecture can trick Googlebot into thinking there're a few versions of the same pages on your site. In this post, I'll talk about the 7 common types of duplicate content and share tips on how you can check and protect your site against them.
January 10, 2017
Search engine optimization, or SEO, is something you can't go to three websites without hearing about these days, but it wasn't always that way. The art of ranking on Google and other search engines is a fairly young beast, but it's still got teeth. Where did it come from, where is it, and most importantly, where is it going?