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SEO how-to guides

How We Cut Cost per Lead Six Times [Case Study]

May 26, 2020
Katy and Jack are senior SEO specialists at a leading SEO agency in Bristol, Digital NRG. Hired by a vocational training provider, the agency has managed to double the website's traffic, create new sources of leads, and lower the cost of conversion dramatically — all through search optimization techniques.

12 Obsolete SEO Tactics to Avoid in 2020

May 12, 2020
Learn about popular SEO tactics that still persist despite being proven useless or even outlawed by search policies.

Content Optimization Guide for Higher Search Visibility

May 06, 2020
Learn to use SEO tools for creating and optimizing content that can rank high in SERPs and stay there, as well as bring traffic over a long period of time.

5 Rich SERP Features for Driving More Traffic

April 29, 2020
Rich features are a mainstay of any Google SERP. This guide is about leveraging rich results to drive more traffic and even conversions directly from the SERP.

Keyword Difficulty: How to Determine Your Ranking Potential

April 21, 2020
A comprehensive guide on how to establish keyword difficulty using keyword software as well as your own analytical abilities.

Website Auditor: Create and Optimize SEO Content

April 14, 2020
A step-by-step guide on using the new Content Editor to create killer SEO content.

How SEO helped us to grow leads by 30% [Case Study]

April 07, 2020
David Sorauer is a Sydney-based digital marketer with over 15 years of industry experience. In this post, David tells us about one of his recent success stories, where he used an SEO campaign to deliver a 30% increase in conversions. Read on for tips, tricks, and lessons learned.

21 Tactics to Optimize Your Blog for SEO

April 07, 2020
This guide focuses on the fundamentals of SEO and online marketing for businesses that are quite new to blogging. You'll discover how you can build the strong foundation for your blog, make it optimized for users and search engines, without spending a fortune on costly tools and services.

9 SEO experts share their takes on Google core updates

March 25, 2020
2020 is not a fun year so far. On top of all the anxiety-inducing things going on in the world, it seems to be the year of Google updates.

We've seen two so far already — one major core update in January and a smaller one in February.

And Google claims again and again that the updates are par for the course, that they are doing them all the time.

So how do we make sense of all these updates?

Guest Posting: Use Content to Build Backlinks

March 18, 2020
It's been six years since Matt Cutts, the former Head of Web Spam at Google, announced the death of guest blogging as a link-building technique. But fast forward to today, and guest blogging is well and alive and three out of four editors report publishing at least one guest post per week.

11 Free Methods to Promote Content and Reach New Users

March 03, 2020
Producing great content is one of the best strategies to get traffic. Except it takes quite a while for your content to be discovered organically. It could be months, years, or perhaps even never. Which is why you can't afford to wait for the audience to come to you — you have to go to where your readers are and invite them in. These 11 tactics below will help you reach more eyes at no extra cost at all.

SEO Guide to search intent (a.k.a. keyword intent)

February 25, 2020
Google's primary business is figuring out the best page that would match what we're searching for. SEO's business, in turn, is clearly communicating to Google that we are in fact the best result for that particular query.

And today, doing that has much more to do with matching user's search intent, than with simply using the right amount of keywords. Read on to learn what search intent is and how to make sure your content aligns with it.

Building Your Backlinks the Right Way with SEO PowerSuite

February 18, 2020
There are hundreds, possibly thousands of ways to attract links to your content. The actual link building tactics you turn to will depend greatly upon the resources you have at your disposal.

But whatever tactic you end up using, there are amazing tools that exist to make your job just a bit easier. This article is about the ways in which you can leverage the SEO PowerSuite toolkit to your advantage while running a link building campaign.

E-A-T: Google Ranking Factor or False SEO Trend?

February 12, 2020
You might have heard of E-A-T. You must have heard of E-A-T. It appeared seemingly out of nowhere and became one of the hottest SEO topics of the past two years. And the funny thing is, for all the talk of E-A-T, there is hardly ever a straight answer as to what it is and if it actually matters. Following is a brief account of what's the story behind E-A-T, why are people obsessed with it, and whether you should be one of them.

8 Quick Wins for SEO

February 06, 2020
The most daunting aspect of SEO is that your job is never done.

You keep on building and improving, and there is rarely a true sense of completion. But, for those of you who find it discouraging, there is also a small subset of quick fixes that require no maintenance whatsoever. Here is our list of low effort, high impact SEO improvements that are almost guaranteed to give you a fleeting sense of achievement.

Google's Major Algo Update List

January 31, 2020
Getting under a Google penalty is the scariest nightmare of any SEO and website owner, isn't it? After reading this article, you`ll know everything about Google`s major algorithms and penalties as well as learn what to do if your website got hit.

10 Best Social Listening Tools

January 27, 2020
Social media is full of actionable marketing and business insights. We reviewed some of the best social listening tools to help you track and analyze every mention of your brand on social media and the web.

5 Major SEO Trends for 2020 and beyond

January 23, 2020
If nothing else, SEO is a dynamic landscape. With every update you’re forced to reconsider you tactics. There’s really nothing you can learn once and for all. So our #1 job is keeping up with the constant changes. With that in mind, we've put up an article about the principal SEO trends that will influence your work in 2020 and beyond.

Is Amp Still Relevant in 2020?

January 08, 2020
Since its launch in early 2016, Google’s AMP project has had its ups and downs. And yet, it’s still here in 2020. We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.

5 SEO Resolutions for 2020

January 08, 2020
It's hard to believe we’ve just entered a new decade. But now as 2020 steps in, what SEO resolutions will you make? If you’re not certain, read my new post and check 5 SEO resolutions you can keep in 2020.
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