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SEO how-to guides

4 Ways to Optimize for Semantic Search in 2018

August 07, 2018
Search engines are crazy about semantic search which helps them to process natural language and understand query's search intent to provide relevant, personalized results. Read on our guide to learn about 4 efficient ways of semantic search optimization.

Little-Known Rank Tracker Features To Power-Up Your SEO

July 31, 2018
I feel I got so experienced with Rank Tracker, so it's my moral obligation to share that knowledge with more SEO PowerSuite users out there. Because at the end of the day, it's all about the experience we could share with one another, right? So, here are some of my favorite Rank Tracker features that might have flown under your radar!

30-minute daily activities for boosting your SEO

July 24, 2018
If you have always dreamt of conquering Google, but the whole topic of SEO seemed too complicated and time-consuming, this post is your life-saver. Following this guide, you will cover every aspect of SEO in 30 days, by dedicating to it only 30 minutes a day.

Google Speed Update Is Live: Is There Any Immediate Impact?

July 24, 2018
Mobile page speed started to be rolled out. We ran an experiment for one million pages to see if the industry has been impacted one week after the update.

How to Use Structured Data for Better SEO: A Beginner's Guide

July 10, 2018
What is structured data, how does it help SEO, and what should be an SEO's data formats of choice? Jump to this guide to find out.

9 SEO Tips on How to Optimize for Yandex

July 06, 2018
In case your target market is Russian-speaking countries, you have to be a pro in Yandex SEO. Though very similar to other search engines, Yandex has its own peculiarities. We compiled a guide with all the things peculiar to Yandex as well as advice on how to optimize for them.

How to Nail Keyword Research in 2018

June 26, 2018
Even if you have been dealing with SEO just for a little while, you know that keyword research can be considered as some kind of art, really. So, if you want to occupy your SEO fellas for 5 hours let's say, suggest talking about keyword research methods. I'm telling you, by the time you come, they will still be talking, but most likely, they will not be friends any more.

How to Handle JavaScript Rendering

June 20, 2018
With JavaScript's seemingly infinite possibilities, ordinary websites based only on HTML and CSS are becoming a thing of the past. But while JavaScript allows for a dynamic experience for users, it's also creating a minefield for developers. Because of this, JavaScript SEO has become something impossible to ignore, particularly when it comes to making sure websites are properly rendered by Googlebot.

7-Step Guide to Perfect SEO Writing

June 12, 2018
I've written quite a few articles for our blog already, and more often than not I mentioned there that "Content is king". And to tell you the truth, it did not go further than that. So, the time has come to dig deeper into those factors that make content His Royal Majesty.

How to do YouTube SEO in 2018

June 08, 2018
If you want to optimize your YouTube SEO and don't know where to start, check out these 7 recommendations to get your video to the top.

Get It Right Internationally: Top 10 Hreflang Issues

May 29, 2018
If you are already into the internalization process for your website, you might want to find out whether you got right the most common hreflang issues that can hamper your international SEO efforts. Check out the list of top 10 hreflang issues by Gianna Brachetti-Truskawa.

13 Google Ranking Factors that Make Difference in 2018

May 23, 2018
You must have heard that Google had 200+ ranking signals, plus, there are those angelic guys from Backlinko who compiled a list of 200 factors and are keeping it updated. It is really nice to know about all those things, but in reality, it is not quite possible to optimize for all of them.

New Google Ranking Factor: Mobile Page Speed. Is It Live?

May 18, 2018
Page speed is becoming a ranking factor for mobile searches in July 2018. We looked at one million pages in mobile search results to determine how page speed influences rankings as of today, and here's what we found.

7 link building techniques that still work in 2018

May 02, 2018
Like eggs and bacon, Batman and Robin, like cats and boxes — links and rankings are inseparable, like it or not. This is an SEO axiom that proved its effectiveness and helped numerous website owners to win search engines' love, rankings and a good sleep at night.

7 HTML Tags Essential for SEO

April 24, 2018
Do the contents of your head matter? Sorry for asking, of course they do, they are unique and full of the explored and unexplored possibilities. Do you keep an eye on your body? Sorry for asking, of course you do, and that sandwich was wholegrain (maybe).

What about the head & body section of your site's HTML document? Do its contents influence how your site performs in the eyes of search engines?

Data-Backed Competition Research - 8 SEO Practices

April 20, 2018
I bet your business has a few competitors on Google.

And I also bet that some of them rank higher than your website.

Do you have any idea why they've been more successful in SERPs?

What's Coming for SEO in 2018? SMX Munich Conference Takeaways

April 11, 2018
Lots of changes have affected search in 2017 and now, as we've entered 2018, all eyes are on the newly emerging trends and the updates that Google has in stock for us.

"Evolve or decay" — that's what many call the future of SEO. And if you find it hard to keep track of all the changes you must adjust to and evolve with… No worries! Just back from the largest and most trusted SEO conference in Europe — SMX Munich — we've carefully documented all the most important takeaways!

5 Steps to Visualize a Site Structure (and what to do with it next)

April 04, 2018
Do you realize the importance of being structured? Do you know what a “perfect site architecture” means? Do you know how to visualize a site structure?

The thing is, we have pretty good answers to these questions in our new post on site structure visualizations. What’s more, we did what you’ve been asking us for quite some time! We made a guide on how to use our new WebSite Auditor’s Visualizations (with steps, screenshots, examples, and strategies!).

SEO Traffic Drop: Whom to Blame & What to Do?

March 27, 2018
Find out what the 9 most common reasons for traffic drops are, and learn how you can fix those issues and restore your traffic.

SEO vs PPC: How to Get Most from SERPs without Spending a Fortune

March 20, 2018
Search engine optimization has gradually evolved from a stand-alone activity to an integral part of the online marketing mix. SEO managers, PPC managers, SMM managers, community managers, You-Name-It managers should play together to squeeze maximal ROI out of the marketing budget. In practice, however, businesses have to opt for fewer online marketing channels. This guide will help you decide when and why to choose between SEO and PPC, and how to combine them so that you get most of your presence in SERPs.
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