One of the most reliable measures of the efficiency of an SEO campaign is traffic growth. By installing a special script called Google Analytics, you can monitor the number of visits keywords are bringing to your site. Here you can check the basic instructions on getting started with Google Analytics (settings up an account and installing tracking code).
By default, the traffic data is shown for the recent 31-day period (checking day excluded). For example, if you access your account on May 31, you will see the number of visits for the period from April 30 till May 30. Here’s how the data looks like in a Google Analytics account.
This data can be easily integrated into your Rank Tracker project and analyzed alongside with keyword research statistics and ranking positions in search engines.
To start monitoring traffic in Rank Tracker, open any of your projects and go to 'Preferences > Google Analytics Settings'.
- Click to enter your Account Settings (here you can also click to Create a new Google Analytics account).
- In the pop-up window, enter your Google Analytics account credentials.
- Click to Allow the program to view your data.
- Once your Google Analytics is connected, choose an appropriate account and profile from a drop-down list (if there are several of them under your user name). Here you can find the details on Google Analytics account structure.
- Remove or replace your account (or change the profile) at any time by clicking the Clear/Change button in Google Analytics Settings section.
Note that Google Analytics account is a project-specific setting. You can connect different accounts to each project individually or have one account duplicated across projects for the same domain in other SEO PowerSuite tools by enabling synchronization of settings.
Updating traffic stats
Once your Google Analytics account is connected to your project, you are a few clicks away from getting traffic statistics for your keywords.
To update the stats, select the keywords in your Workspace, then hit the Update Traffic button and choose the Organic Traffic option. Click on the settings icon and select to update the Google Analytics data.
In a few moments, you'll see the results for the recent 31-day period in the respective columns next to each keyword.
- Sessions (GA) column shows the number of visits your site received for a given keyword.
- Page Sessions (GA) shows the overall number of visits to the page(s) ranking for a given keyword.
- Bounce Rate (GA) column shows the percentage of visitors who enter your site through given keyword and leave it after viewing just one page (rather than navigating to other pages within the same site).
- Page Bounce Rate (GA) - shows the percentage of visitors who "bounce" from the page that is ranking for a given keyword (users who enter the page of your website and leave it without viewing any other pages).
- Organic Traffic section in the bottom tab will show you the traffic growths over time. You can change the visualized period for the graph at the bottom right corner (or by scrolling the mouse wheel).
It would be convenient to add the Ranking Page(s) column. In case there are multiple pages ranking for the same keyword (in the same or different search engines), sessions and bounce rates for them will be displayed in the same order, separated by a semicolon.
Checking the 'Not provided' traffic
'Not provided' is the label you see in Google Analytics reports instead of actual keywords that bring visitors to your site. This happens when Google processes requests via the so-called secure (encrypted) search.
To supplement your Google Analytics stats, Rank Tracker is charged with a 'Calculated visits' formula that lets the software calculate your current keyword traffic with 91% precision. The program takes the search volume, your current ranking position (and its average click-through rate) and several other factors into account.
To check the hidden traffic your site gets, select some keywords in your Workspace, then hit the Update Traffic button and choose the Organic Traffic option. Click on the settings icon and select Rank Tracker's 'Calculated traffic'.
Keep in mind that the formula uses your site's current ranking positions, so the rankings have to be checked in all enabled search engines for all the keywords in the project at least once.
Calculating the visits will also require the Number of Searches checked for each keyword. More details on checking that metric can be found here.
Once the stats are calculated, you will find the results in Sessions and Page Sessions '(calculated)' columns. If the columns are not visible in your Workspace, right-click on any column header and add them from the list.
- Sessions (calculated) column will show the approximate number of visits the keyword brings to your site.
- Page Sessions (calculated) will show the approximate number of visits your page gets from all keywords it ranks for.
Checking Google Analytics visits along with the approximate visits hidden under 'Not provided' label will let you get the comprehensive traffic statistics and make data-driven decisions.