One of the most reliable measures of the efficiency of an SEO campaign is traffic growth. By installing a special script called Google Analytics, you can monitor the number of visits keywords are bringing to your site. Here you can check the basic instructions on getting started with Google Analytics (settings up an account and installing tracking code).
By default, the traffic data is shown for the recent 31-day period (checking day excluded). For example, if you access your account on May 31, you will see the number of visits for the period from April 30 till May 30. Here’s how the data looks like in a Google Analytics account.
This data can be easily integrated into your Rank Tracker project and analyzed alongside with keyword research statistics and ranking positions in search engines.
To start monitoring traffic in Rank Tracker, open any of your projects and go to 'Preferences > Google Analytics Settings'.
Note that Google Analytics account is a project-specific setting. You can connect different accounts to each project individually or have one account duplicated across projects for the same domain in other SEO PowerSuite tools by enabling synchronization of settings.
Once your Google Analytics account is connected to your project, you are a few clicks away from getting traffic statistics for your keywords.
To update the stats, select the keywords in your Workspace, then hit the Update Traffic button and choose the Organic Traffic option. Click on the settings icon and select to update the Google Analytics data.
In a few moments, you'll see the results for the recent 31-day period in the respective columns next to each keyword.
It would be convenient to add the Ranking Page(s) column. In case there are multiple pages ranking for the same keyword (in the same or different search engines), sessions and bounce rates for them will be displayed in the same order, separated by a semicolon.
'Not provided' is the label you see in Google Analytics reports instead of actual keywords that bring visitors to your site. This happens when Google processes requests via the so-called secure (encrypted) search.
To supplement your Google Analytics stats, Rank Tracker is charged with a 'Calculated visits' formula that lets the software calculate your current keyword traffic with 91% precision. The program takes the search volume, your current ranking position (and its average click-through rate) and several other factors into account.
To check the hidden traffic your site gets, select some keywords in your Workspace, then hit the Update Traffic button and choose the Organic Traffic option. Click on the settings icon and select Rank Tracker's 'Calculated traffic'.
Keep in mind that the formula uses your site's current ranking positions, so the rankings have to be checked in all enabled search engines for all the keywords in the project at least once.
Calculating the visits will also require the Number of Searches checked for each keyword. More details on checking that metric can be found here.
Once the stats are calculated, you will find the results in Sessions and Page Sessions '(calculated)' columns. If the columns are not visible in your Workspace, right-click on any column header and add them from the list.
Checking Google Analytics visits along with the approximate visits hidden under 'Not provided' label will let you get the comprehensive traffic statistics and make data-driven decisions.