WebSite Auditor lets you run an in-depth audit of any particular page to know where it stands and how to improve its technical and on-page optimization following best practices and making use of the competitors' insights.
To audit a page, go to Content Analysis > Page Audit. If you haven’t analyzed any pages yet, you'll see the start screen.
Switch between the analyzed pages through a drop-down menu and add any new ones.
Page Audit dashboard includes two tabs: Content Optimization and Technical Factors.
Each factor has a status (correct, info, warning or error), with the overall optimization rate and stats at the top. Upon clicking on the status icons, you can sort the factors by the results they return for your page.
Technical factors cover page availability, encoding factors, URLs and links, page speed, and mobile-friendliness.
Switch between the factors to see the details, the resources involved, as well as descriptions and how-tos.
Content Optimization covers all-things-keyword-usage:
To harvest the competitors' pages, WebSite Auditor will analyze the top 100 results for each of your target keywords and will filter out 20 most relevant competitors (based on keyword intersection level).
You can select up to 10 competitors from the list to be used for analysis. The search engine and the list of mapped keywords can also be adjusted anytime in the Analysis settings:
If you change any of the analysis settings, the page and the competitors will be automatically analyzed anew.
If you'd like to update analysis data for the page using the same settings, simply use the icon and choose the appropriate option: