RankTracker is designed to let you run a full-cycle keyword research routine, all in one place.
Apart from adding any keywords manually, RankTracker lets you discover profitable keywords you’ve probably wouldn’t have thought of before. You can use these keywords to optimize your landing pages for organic search or leverage them in your PPC campaigns.
To start collecting keyword ideas, open your project and switch to the Keyword Research section on the left-side menu. The menu will unfold the list of available keyword research methods.
The list of available methods includes the following options (click on any to jump to a detailed guide!):
After using any of the Keyword Research methods, all the newly-found keywords automatically land in your Keyword Sandbox.
This is a draft section where you can keep all the findings, group and analyze the keywords in-depth before you decide to move them to the Target Keywords module, keep for future use or remove from the project.
When collecting keyword ideas, RankTracker analyzes key efficiency stats for them at once, including:
which allows you to make data-driven decisions on which keywords to adopt in your optimization strategy.
Once the research is done, you can move the best-fit keywords to the Target Keywords module to start building up your semantic core and tracking the performance of your site.