Events can help you mark any turning points in your SEO or marketing campaign, important changes in your industry or niche. You can also use events to keep records of the most important changes you have applied on your website to be able to track down how they have influenced your ranking progress.
To create an event for a specific project open the Preferences menu and navigate to the Events section.
Click Add to create a new event. Then specify the date and give a brief description.
You may create 2 types of events: