Keyword Gap research method lets you run a side-by-side comparison of up to 5 domains, to explore the differences and similarities between their keyword profiles and yours:
To start researching, switch to the Keyword Research module to unfold the list of available methods, and turn to Keyword Gap section.
Your main project domain will be automatically used as Target domain, but you can type in any other domain manually. In the fields below, type in your competitors' domains (you can add up to 5 fields if necessary, or remove any specified competitor).
You can choose which keywords to harvest based on the way they intersect for the compared domains:
You can switch between the modes later and run the search anew, to revise each group of the keywords matching the condition.
Choose your target region (the list of local Google versions is the same as for the Ranking Keywords method), and device (desktop or mobile).
Choose the type of results you'd like to be included in the analysis:
Adjust the range of results you wish to analyze: from top 10 to top 100.
Unfolding Advanced Settings, you can enter negative keywords you don't like to be included, or set the program to automatically exclude the keywords already present in your project as Target Keywords.
Hit the Search button, and the program will take a few moments to collect the ranking keywords for each of the domains in the chosen search engine, gather the efficiency metrics for them, and sort the results based on the conditions you've set up.
Once done, you will see all the found keywords in the table, along with their SEO/PPC stats in the corresponding columns.
Each domain's column will show the site's rank for the keyword, but you can additionally look into the full list of ranking URLs in the SERPs in the context menu appearing on-hover.
You can re-run the search changing the target settings, intersection mode or results type, add or remove the domains from comparison on-the-go.
Once you narrowed the list down to the keywords you are interested in, you can move them to Target Keywords module: hover over any to move it individually, or select the keywords in bulk > right-click on selection > Move Selected Keyword(s) to Rank Tracking.
You can also sort the data in the workspace by adding custom filters, adjust the list of visible columns, and quickly export the data into CSV.
After you save and close the project, all the keywords left in the Keyword Gap workspace will be automatically moved to Keyword Sandbox, allowing you to run a brand new search next time.