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Referral Traffic

To analyze the traffic your website is getting through backlinks, turn to Referral Traffic module under Backlink Profile in your SEO SpyGlass project.

Once you click the Update Traffic button, the program will ask you to connect your Google Analytics account to the project, if you haven't yet. Click to Enter account settings, or use the in-built link to create an account.

Alternatively, you can connect the account to the project anytime under Preferences > Google Analytics Settings.

Once the account is connected, it will take a few moments for the program to gather the data from GA for the backlinks in the project. After the task finishes, you'll see the results in the workspace. You can switch between views by Linking Domains or Backlink Pages.

  • Linking Domains view will show the overall number of Referral Sessions received from each domain, and the overall Bounce Rate. You can also see the number of backlinks you have from each domain.
  • Backlink Pages view will show the more detailed data: Referral Sessions from each Backlink Page, and Bounce Rate for each Linked Page.

The results in the columns after each check are shown for the last 30-day period.

Summary widget above the workspace will show the overall number of referral sessions over the selected period of time, and will generate a visual progress graph to spot any ups and downs.

You can apply custom filters to the workspace to create a complex filtering condition, and quickly export the currently visible records into CSV (in Enterprise version) or copy the data from the workspace manually.